If you're speaking about the unwashed masses, you're probably right, Dagok. But I'd hope that the people who visit and post on Blue's do actually differentiate between different studio's and are smart enough to know the layout of the gaming industry. It's kinda handy to know which part/team in a company is making a game, and what it's track record is.
That's why we always look at who's developing the game, as opposed to who is publishing it. And that's also why we cower (well, you know what I mean :)) when top people leave a good dev studio (like BIS etc), because we know the talent is leaving a company which was (maybe) working on a game we were looking forward to.
And the whole thing about Thief:DS is that it was developed concurrently with DX:IW...and we know that the people who did the latter have lost their way in gamingspace, if you will. So, considering it was/is being done by the same people, and seeing that they've screwed the pooch with something developped at the same time, and considering that we see bad things in the video's and interviews (awfull textures, strange gameplay) already, well, I guess we have reason to be not-so-chuffed.