In regards to Intel dumping the Gigahertz rating on their chips. I don't see this as a big deal. Video cards have NEVER had a rating like that on them, but most people know which cards are the fastest.
Thats true for people who know to check trustworthy webbies for benchmark tests, but for Joe Public it could be bad. They already buy machines with fast CPUs and 200gig HDDs, but with onboard Intel graphics. Now they might not even get a decent CPU. It could mean the bottom drops out of the quality in the market where people buy their glossy new TX-1200 Ultra XP RX Turbo machine from Dell, proudly packing a bin-worthy Celeron 800MHz.