Further extending its already deep ties within the entertainment community, Atari, Inc. today unveiled another "convergence first" between Hollywood and the interactive entertainment company. Atari announced that it has retained Ridley Scott Associates (RSA) - the commercial production company owned and run by legendary filmmakers Ridley and Tony Scott - to produce an original three-minute live-action film inspired by Atari's highly anticipated upcoming game, DRIV3R. The film short, which is the first of its kind in the video game industry, is titled "Run The Gauntlet" and will be the core component of both the DRIV3R web site, www.DRIV3R.com, and an extensive marketing and advertising campaign for DRIV3R being launched globally by Atari, beginning in late January.