IE will be the last major browser to bring some kind of native pop-up blocking to the table, and for some reason c|net thought this was news?
This
is news... it probably means the end of pop-up as a major form of advertising! As you pointed out, this pop-up blocking stuff is not new technology... so why do advertisers still use pop-ups? Because IE doesn't (by default) stop them, and 80-90 of people use vanilla IE.
Right now I can enjoy a blissfully ad-free browsing experience thanks to Mozilla Firebird and the Adblock plugin... why? Because I am in such a small minority that most sites don't care. Once IE supports pop-up supression out of the box, EVERY site will notice.
Hence, advertisers will have to move on to even more intrusive, obnoxious and/or difficult to block tactics. Dammit. I know there will be products out to deal with them eventually, but I'm not looking forward to surfing the web in the meantime.
Jeff
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Computer over?
Virus = very yes?
That's not a good prize!