Say what you will; but I had a lot of fun with this demo. The humour was nice, and it took the good elemtns of the two main genres. The downside is that much of the advertising and promotion is focussing too heavily on the "Sims in Space" concept, which this absolutely isn't. Containing elements thereof does not make it especially similar, and it's unfortunate that by attempting to move in on the Sims market, they'll likely annoy many potential consumers in the process. I've played the Sims, I enjoyed The Sims... this isn't the Sims... not by a long shot; and it's all the better for it.
It's not the most wonderful game on Earth; but it is what a game ought to be to me: good, solid fun.