I remember when Ubi and FilePlanet had an exclusive demo for Raven Shield's multiplayer demo. When other sites began posting it (before FP even had it up), Ubi's legal department started sending out the following cease and desist order:
This is an official cease and desist notice. You are in direct violation of the Digital Millennium Copyright Act.
The demo file for Ubi Soft(r) Entertainment's Raven Shield is owned exclusively by Ubi Soft(r) Entertainment, and by distributing the demo file to the public you are jeopardizing an exclusive agreement between Ubi Soft(r) Entertainment and GameSpy Industries.
Ubi Soft(r) Entertainment orders you to immediately remove the file from your site, 3dGamers, as you are in violation of statutory digital copyright laws and liable for fines of up to $100,000, in addition to financial ramifications stemming from breach of contract commitments between Ubi Soft(r) Entertainment and GameSpy Industries.
This file will be exclusive to Ubi Soft(r) Entertainment and GameSpy Industries through November 21st, when you may again post the Raven Shield Demo.
Meanwhile, FilePlanet's demo download page had the following text, to prove what consummate professionals they are:
"FilePlanet's Got The US Exclusive for the RAINBOW SIX Raven Shield Demo! Other Game Sites Can Have it When They Take it From Our Cold Lifeless Fingers..."
After a firestorm of protest, the exclusive demo became non-exclusive just one day later.
It will be interesting to see what Activision does.