I almost choked on my dinner when I was reading this. You pay 40-50 for the game, then 13 a month (Which is the high end of the MMO market) and then you have to pay 1 dollar per character per month extra if you want more then 1 guy/girl?!? WTF are they thinking!
I think this move may inspire people to try and stick with and develop one character. I don't know a whole lot about MMORPGs, but in a regular final fantasy game I tend to put in around 40 hours or whatever, then toss it all away and start over again and play through with the wisdom I gained. The (non-numerical) experience I gain tends to make the story more enjoyable and help me make smarter decisions about items, strategy, leveling up etc. I just hope they'll let you erase a character you're done with. Hopefully this move also serves to make for smarter players who concentrate on their class and their character's abilities.
Also, to all you anime haters out there... I'm not saying at all that you are not entitled to your own opinion, but you are forgetting that FINAL FANTASY ISN'T REALLY ANIME, IS IT? Not since the SNES era really that is. Anyone who missed out on FF IV (2 in the us) or VI (3 US) missed out on something pretty special if you ask me. Although it does seem heavily influenced.