Who cares if they are making more money from this, that just means more valve games. The point is, we are still paying less, and I see enough advertisement in my life already, another pop up ad here or there isnt going to kill me if I save money on the purchase AND get it before it hits stores.
We already know that the video game industry has, for the most part, turned from making good games for people who love them, into making a profit as fast as possible. If I had to choose a company thats going to be making a large sum of that profit, it would be the makers of Half-Life. At least they know how to put that money to good use, unlike other companys *cough* EA *cough*