NVIDIA and Electronic
Arts Form Exclusive Strategic Alliance is the press release announcing a
co-marketing arrangement between the graphics chip company and the game
developer/publisher that will result in games being labeled: "NVIDIA:
The Way It's Meant to Be Played." Here's the deal:
Under terms
outlined by their agreement, NVIDIA hardware will become the preferred PC
graphics platform for EA's worldwide studios to give its developers the best
solution for realizing their creative visions. EA development teams will use PCs
powered by NVIDIA GPUs to create eye-popping 3D effects while allowing full
compatibility across all PC gaming systems featuring NVIDIA hardware. NVIDIA and
EA will also discuss opportunities to implement NVIDIA-specific features and
special effects in several upcoming EA titles such as Madden NFL Football 2004
and others for the PC platform.
NVIDIA also announced that it has been awarded the exclusive OEM bundling rights
to certain EA PC titles. Under terms of the agreement, NVIDIA will act as sole
OEM distributor of certain PC titles published under the EA Games and EA Sports
brands, bundling select content with its PC manufacturer and system builder
partners.