I totally agree with the male objectification thing.
Men in porn are being objectified too, and that's kinda dumb. Though invariably the nature of porn means that the men featuring in it are objectifying the women i.e. Max Hardcore objctifies more than he is objectified, as you will know if you have any knowledge of his "artistic work".
The more general point is that sex sells and is used to sell anything and everything. Nudity and the like are used in advertising, which is a cheap shot really. It's just that current climate lends itself to women making a fuss about it more than men.