Playboy sucks anyway imo. The articles are boring and the women are so fake they look stupid. Maxim (including Stuff and Blender) is 100 times better even without the full nudity.

This comment was edited on Dec 11, 14:13.

Of course, you realize Walmart won't carry it, and they're only one of the biggest game sellers in the US. Companies change game content just to please Walmart (which is sad).

Of course some of that can't be responded to for biz reasons-numbers projected....

Demographic is pretty broad but is definitely an 18 and older, mostly male audience. This ain't a FPS...but it's targeted to a mainstream audience.

Of course a major challenge will be that certain retailers will have issue with content, but then again content is not finalized.

Hey, I was suprised that Blockbuster rented BMXXXX, given they don't rent NC-17 movies. Apparantly they understand the ESRB's ratings system and that M doesn't mean X. That's pretty good...we actually watched the BMXXXX phenomenon closely as we had already put this concept in Playboy's hands before BMXXXX started getting headlines. Their experience applies in some ways, and doesn't in others.

Will there be controversy? Probably, simply due to the license itself...but we aren't interested in pushing the envelope and getting a bad-boy vibe to the game. Some may see Playboy as pr0n, but others see it differently. Think what you will, I'm just saying don't think this is gonna be SEX SEX SEX because it is a Playboy game. This isn't going to be an AO tittilating extravaganza...it's going to be a video game. It may not be your cup of tea, and that's fine...hopefully others will enjoy it.

This comment was edited on Dec 11, 13:33.

Exactly. If the game is the hook, they don't need the Playboy licence anyway.

Right...it's not like they got Larry Flynt for the project...

Too late- SEQUEL

Will there be boobs? Probably...will boobs be the hook of the game? No...the game will be the hook.

Yeah, right.

D-Dogg,

What's your target audience?

Exactly how many copies do you think will sell?

Are you aware that certain retailers WILL NOT stock your game, based on content? (Have you followed the whole BMXXX controversy and retailers response?)

From my post on a different message board, that applies here--:

Well, all I can say is that this is not going to be a raunchy game or a cash grab.

Ya, I know you've heard it all before, but we want to create something that is fun to play first and foremost. It will be sexy, yeah, but it won't be IN YOUR FACE OH MY GOD ITS SEX DID YOU HEAR ME SEX!! You know what I mean? It will be a game, a quality game. Although it is faaaar too early to tell, the game will likely be rated M, probably not T. This isn't boobs on skateboards, or some other attempt to pit poly breasts with an entirely unrelated topic. Will there be boobs? Probably...will boobs be the hook of the game? No...the game will be the hook.

Take that with whatever measurement of salt you prefer when biting off a chunk of publisher comments, but truly we aren't going to be trying to sell shock and sex...we plan to create a quality game with a quality license. This isn't Juggs or Black Tail the game...Playboy is classy, as this game will be.

That was a great game. It was a horror game although it had some adult content too. The way it made you feel like you were going crazy that was just excellent!

/me files this under T for 'Try to forget this exists' along with Postal 2.

Well it's not like they haven't merged in the past, i.e.

Custer's Revenge: http://www.classicgaming.com/rotw/custer.shtml

Hot Slots:
http://www.atarihq.com/tsr/odd/hotslots/hotslots.html

Beat 'Em & Eat 'Em:
http://www.atariage.com/software_page.html?SoftwareLabelID=25

Phantasmagoria 2
http://anthonylarme.tripod.com/phantas/phantas2.html

Not to mention the onslaught of porno games on CD-ROM from the early 1990's that currently gather dust on a Hasting's shelf.

To say nothing of BMX XXX which will be censored on PS2 but not GameCube or XBox.

Gaming will survive. Bad taste will, too, apparently.

Schnapple

http://members.tripod.com/schnapple99/

I'm guessing you're going to need AT LEAST 64 meg of texture memory for all the boobs?

hmmm... ARUSH Entertainment... Don't they mean AIRBRUSH Entertainment?

/ha

this will become either a) the best selling game ever or b) the end of arush and the playboy empire

Maybe ARUSH Entertainment will do us all a favor and go out of business before "late 2004".

"This shop gives your women bigger implants so they can make more money modeling"

LOL

There's so many jokes that could be made off this press release, it isn't even funny. Who's the marketing goon who came up with this one?

Maybe I'm jaded, but I can't specifically remember a time where I thought "Gee, wouldn't it be cool if someone came up with a RTS and you played the part of Hugh Hefner? I bet that would be a BIG seller!"

You might be right about the world ending with this one...

civilzation as we know it has come to an end. they are merging every guys dreams. porn and games.