A post on X from 1047 Games features CEO Ian Proulx apologizing for sparking "division within the community" by wearing a hat saying "Make FPS Great Again" while promoting Splitgate 2 at the Summer Game Fest. Ian's initial response following the show said he's "not here to apologize," but that's now changed. He admits the hat was intended to break through the noise and attract attention, so file this under the heading of be careful what you wish for. We were ignoring the whole thing, but that's the Streisand Effect for you. There's an interview on IGN where he discusses the hat controversy, and the intro does a good job of summing that up while noting two other complaints from the community spurred by the presentation and the launch of multiplayer portal shooter:

First, at the game’s big battle royale reveal at Summer Game Fest, Proulx wore a hat that read, “Make FPS Great Again” onstage, which drew criticism for its reference to U.S. President Donald Trump’s signature “Make America Great Again” hats, which come with significant political baggage. Then, Proulx called out Call of Duty in his speech onstage, saying he’s “tired of playing the same Call of Duty every year,” which drew ire from developers and fans of Call of Duty. And then on top of that, as the game launched, fans immediately called out a $145 microtransaction bundle on the game’s store that seemed to fly in the face of everything 1047 Games claimed it stood for.