A couple more rounds of layoffs and growth will be unstoppable!

JTW wrote on May 7, 2025, 21:44:
Because EA doesn't try to make their money on sales. They try to make their money on the 'service.'

That is even more true for (some of) the others who ARE raising prices though. Take2 is pretty much consistently kicking EA's ass when it comes to MTX. EA's financials the other day (Tuesday) showed that EA "only" made 77% of their total revenue from live service stuff last quarter.
Take2/Rockstar dropped down to 79% last quarter. They already had recent quarters with up to 83% of their revenue from "recurrent consumer spending" (as they like to call it).

It seems to me like EA is pursuing strategic goals here. Maybe they want to set themselves apart and gain a slight competitive advantage by offering a more accessible base price or maybe they simply want to sit back and watch the market for now. They can always fall in line with others if gamers gobble up the price increases as if they mean nothing.

Because EA doesn't try to make their money on sales. They try to make their money on the 'service.' Getting the game into more hands for potential future microtransactions is more important to them than getting an extra $10 for each copy.