Videogame Voice Actor Strike Comes to a Head

The video game companies negotiating with SAG-AFTRA have presented the union with what Variety reports is a final offer to end the ongoing strike seeking a deal for voice actors in the burgeoning artificial intelligence era. The story includes a copy of the offer, and despite this being called "last and best," it also has a counteroffer from the union. On one hand it appears the two sides are close, with tentative agreements on 24 of 25 proposals. On the other hand, the outstanding issue remains how to handle generative AI, which has been a sticking point all along. "We are hopeful the union will not choose to walk away when we are so close to a deal," Audrey Cooling, spokesperson for the video game companies tells Variety. "Our proposal includes wage increases of over 24% for SAG-AFTRA-represented performers in video games, enhanced health and safety protections, industry-leading terms of use for AI digital replicas in-game and additional compensation for the use of an actor’s performance in other games. This is our last and best offer, and we hope the union will return to the table so we can reach a deal." Here's the response from the union:

“SAG-AFTRA condemns the video game companies’ attempt to sow confusion in the community by releasing misleading rhetoric about our ongoing negotiations. The statement suggesting that the union would “walk away” from negotiations on this contract is absurd and the opposite of the truth. It is the employers who have threatened – through backchannel representatives – to move work to foreign countries and recast performers, in an unsuccessful effort to intimidate our negotiating committee and membership to capitulate to their demands.

It is the employers who have characterized their last counter as “their last and best offer,” the union has taken no such step. To the contrary, SAG-AFTRA responded to that offer within 72 hours – on May 2 – with our own response to the open issues relating to artificial intelligence. We have to date received no response to our counter offer of May 2.

SAG-AFTRA is holding an informational meeting on Wednesday, May 7 for members who work under the Interactive Media Agreement. We expect to review the employers’ and union’s latest offers and hear their feedback in that confidential setting. Members can register at sagaftra.org/videogamestrike.
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Re: Videogame Voice Actor Strike Comes to a Head
May 7, 2025, 08:05
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Re: Videogame Voice Actor Strike Comes to a Head May 7, 2025, 08:05
May 7, 2025, 08:05
 
Just replace everyone with AI, in every industry! Surely nothing bad will happen with 100% unemployment, a few scattered trillionaires, and legions of virtual and physical artificial workers!

Who am I kidding, human civilization will struggle to survive 25% unemployment.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 17:42
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 17:42
May 6, 2025, 17:42
 
taryuken wrote on May 6, 2025, 14:39:
RogueSix wrote on May 6, 2025, 13:41:
Just replace the whiny fucks with AI and move on.

No. Thank you. I've heard enough horrible AI voice-over bs on Youtube that I do not want it to creep into games.

It's all the AI voice overs that you DID NOT notice that should concern you. The tech really is that good. And it's only going to get better.

It is sad, but voice acting absolutely is a dying industry. I've done my share of paid voice work. And yes, other industries will die as well. Technology does this from time to time. Look at the % of US population engaged in farming over the last 200 years. 1% of the human effort, to achieve similar output levels as 100% human effort. Life goes on.

Sure, they can negotiate and legislate to slow the progress. And maybe they should. People need time to change. But they can't stop it completely. The economic forces at play are simply too ubiquitous and intrinsic to completely oppose in perpituity.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 16:53
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 16:53
May 6, 2025, 16:53
 
Hellcinder wrote on May 6, 2025, 14:17:
RogueSix wrote on May 6, 2025, 13:41:
Just replace the whiny fucks with AI and move on.
Don't be a wanker.

That's his shtick. Just ignore him and let him play alone in his sandbox.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 16:19
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 16:19
May 6, 2025, 16:19
 
RogueSix wrote on May 6, 2025, 13:41:
Just replace the whiny fucks with AI and move on.

This is what's eventually is going to happen. Maybe not for the title characters so as not to loose personality as AI gets better at generating voices, but for all the other supporting characters absolutely.

One can say that's why the union is fighting so hard, because this may be their last chance to negotiate.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 16:12
JTW
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 16:12
May 6, 2025, 16:12
JTW
 
They aren't just concerned about today's tech, they're concerned about tomorrow's as well. Look at the progress in AI over the past three or four years. Now imagine what it'll be like in five or ten. Full AI voice acting will be a real thing. Either they get protection now, or their careers - and their entire industry - is gone.

Now, you can still make an argument that it's like lamplighters (a profession that most people don't even know ever existed because electricity replaced it.) But if you are going to argue that AI should replace voice actors, then AI should also replace authors, journalists, screenwriters, artists, musicians, and a slew of other professions that can technically be performed by AI.

And at that point, we're not creating anything new. We're just regurgitating variants of creativity from the past.

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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 15:35
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 15:35
May 6, 2025, 15:35
 
This fight seems exactly like what happened a hundred+ years ago when automobiles replaced horses. Or the industrial revolution in general. I'd imagine a single factory could replace the work of a hundred blacksmiths. I wonder if back then anyone thought blacksmiths could reasonably compete with factories? I feel badly for voice actors, but it seems absolutely inevitable that 99% less of them will be needed. There will probably still be a niche of "certified non-AI voice acting", especially for audio books, and in the short term, high production value games will want human voice actors because it is better quality; but that seems like a very short-term situation. I'd imagine translators and medical scribes are both in very similar situations where there's essentially no chance the same level of human labor will be needed.

I don't have any solutions, obviously 160k voice actors can't become 160k AI computer programmers. My hope is there will be 155k jobs of something new, but that seems overly optimistic.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 15:11
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 15:11
May 6, 2025, 15:11
 
Might as well pay everyone a minimum of $100/hr. Then we don't even need to worry about inflation anymore.
6.
 
Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 14:39
6.
Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 14:39
May 6, 2025, 14:39
 
RogueSix wrote on May 6, 2025, 13:41:
Just replace the whiny fucks with AI and move on.

No. Thank you. I've heard enough horrible AI voice-over bs on Youtube that I do not want it to creep into games.
5.
 
Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 14:17
5.
Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 14:17
May 6, 2025, 14:17
 
RogueSix wrote on May 6, 2025, 13:41:
Just replace the whiny fucks with AI and move on.
Don't be a wanker.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 13:54
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 13:54
May 6, 2025, 13:54
 
Bill Borre wrote on May 6, 2025, 12:30:
I haven't been following this story but I'm not sure why generative AI is such a sticking point. If an audience would recognize an AI generated voice sample as belonging to an individual celebrity why can't the game companies compensate that celebrity?
That is the problem. Game publishers can't compensate them the same salary they would have paid the voice actor to do the work or there would be no benefit for the company to use AI, but what they would be willing to pay a Voice Actor in compensation wouldn't be anything an actor could live off and kill off the entire Voice Acting industry. The last part of killing off the VA industry is the biggest issue. The companies don't mind the increasing salary fees because it's a minor expense in the short term. If they could get the union to say they get full rights to use all recordings to train AI and use it in future projects they'd agree to even 100%-200% more increases in VA fees because after a year or two of that expense they'd no longer need to hire VAs ever again. And likeness rights would disappear nearly as fast since you could mix and match likenesses which would no longer sound like any particular VA anymore.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 13:41
3.
Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 13:41
May 6, 2025, 13:41
 
Just replace the whiny fucks with AI and move on.
-=Threadcrappeur Extraordinaire=-
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 13:35
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 13:35
May 6, 2025, 13:35
 
As much as I appreciate a good voice actor and their talent, just having some guy from the dev office do a laughably bad job, like they used to, was great fun sometimes.
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Re: Videogame Voice Actor Strike Comes to a Head
May 6, 2025, 12:30
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Re: Videogame Voice Actor Strike Comes to a Head May 6, 2025, 12:30
May 6, 2025, 12:30
 
I haven't been following this story but I'm not sure why generative AI is such a sticking point. If an audience would recognize an AI generated voice sample as belonging to an individual celebrity why can't the game companies compensate that celebrity?
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