No Sign of Stopping for Epic Games Store Giveaways

The Epic Games Store 2024 Year in Review is online with a recap of last year on the store along with a look at the future, discussing planned features and the most anticipated games coming in 2025. The store continues to pursue aggressive strategies to try and chip away at the first-mover advantage enjoyed by Steam, including its weekly giveaways. Word is it offered everyone more than $2,000 worth of free games last year: "Lastly, our Free Games Program has continued to deliver PC favorites to new audiences for the 5th year running. Epic players stocked their libraries with over $2,000 USD worth of great PC titles across 89 giveaways. The program is not slowing down and will continue in 2025, on both PC and mobile." Here's the outline of the increased engagement this inspired:
We're excited to announce that we achieved a new milestone of 295M Epic Games Store PC users in 2024, representing an increase of 25M users year over year. The Epic ecosystem expanded significantly as well, with 898M total Epic cross-platform accounts, growing 94M in 2024. This includes accounts created through partner platforms and the Epic Games Store on mobile, which we launched last year on Android worldwide and iOS in the European Union . Daily Active Users (DAU) peaked at 37.2M, and our peak Monthly Active Users (MAU) reached 74M – slightly down from last year’s 75M. Our average Daily Active User count was 31.5m, up 6% with average Monthly Active Users at 67.2m, also up 6%.
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10.
 
Re: No Sign of Stopping for Epic Games Store Giveaways
Feb 15, 2025, 08:14
10.
Re: No Sign of Stopping for Epic Games Store Giveaways Feb 15, 2025, 08:14
Feb 15, 2025, 08:14
 
jacobvandy wrote on Feb 15, 2025, 00:01:
They had some solid deals while the unlimited $10 coupons were a thing. But they've had several sales now without them, so it seems that gravy train has left the station. Maybe that has something to do with their third-party sales falling by a double-digit percentage for the second year in a row...

That is probably a contributing factor and then there is the "normal" post-CoVid slump. Pretty much all publishers have reported lower sales in 2023/2024 compared to 2020 - 2022.

Personally, I haven't contributed either. I bought MechWarrior 5 and that Privateer clone, Rebel Galaxy Outlaw, on EGS back when they were exclusive and I believe I got an extra copy of 'A Plague Tale Innocence ' (or Requiem?) many moons ago just to support the devs but otherwise I haven't bought a game on EGS in the past three years or so.

I would have probably bought their exclusive Alan Wake 2 (which is 1st party I guess since Epic is the publisher) but I'm not a fan of that consolized trash so that hasn't happened. I own 485 games on EGS. With the exception of the three-ish purchases mentioned above, they are all freebies.

Going forward, I would only buy a game from EGS if it is a 1st party exclusive like Alan Wake 2. It is naturally Epic's prerogative to sell a game exclusively on their platform if they are the publisher. I'm actually a little surprised that they (Epic Publishing) haven't signed more such exclusive games yet.

Anyway, their metrics show that their store is doing pretty well in spite of the relative decline. They are miles and miles above GOG at least. Epic's 3rd party revenue alone is still a factor of 5x to 6x more than GOG's total revenue (CD Projekt products included).
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 10.
Feb 15, 08:14Feb 15 08:14
 Re: No Sign of Stopping for Epic Games Store Giveaways
18.
Feb 15, 20:57Feb 15 20:57