Ubisoft is a trash company. They have always been a trash company. There isn't a good old days. There isn't a "remember when...". Ubisoft is a trash company owned by a trash family that hires trash people to run it. Over and over again. Trash. They have had some great franchises to work with, I myself am partial to Heroes of Might and Magic and the M&M franchise in general, but Ubisoft's "contributions" to a game are always the worst part of the game....and usually leading the game itself to end up being garbage. Garbage from the top down. Garbage in, and garbage out. Worst publisher in the western world side of the industry. They would literally rather make you think they made a good game then actually make a good game. I don't know much about Asian or Russian publishers in terms of business practices, so I won't make a comparison by saying they are the worst in the world. It has always felt like they are to me though.
Despite all of that being my opinion on Ubisoft itself, I was initially siding with them on this. Say Valve offers in the listing agreement the option to not post certain data, including concurrent player numbers, if the publisher/developer pays a certain fee, plus an additional fee per copy sold. The fee should be high so as to make it very unlikely anyone would pay it. It also can not be changed once the game is listed and the store page should reflect the option the pub/dev has chosen.
Then I thought about it and decided I was wrong. The only publishers that wouild ever pay the fee would be 'AAA' companies with the cash to burn, making it a feature for the wealthy only. Second, the comparative transparency of Valve/Steam is part of why they are they industry standard on this platform. MS, Sony, Nintendo, EA, Ubisoft....are all stockholder driven corporations and their services reflect that. They can't even provide 1/100th of the value to the customer that Valve/Steam does despite charging a monthly fee. More importantly, those companies wouldn't do so if they could. Lastly, because fuck Ubisoft.