SAG-AFTRA Voice Actors Call Strike

SAG-AFTRA is officially on strike against video game companies as the union seeks a new contract covering voice acting in video games and the future role of AI in this area. This follows a couple of years of negotiations, and comes just days after the union empowered its representative to call a strike as needed. The Hollywood Reporter has statements from the union on the situation. This one should be read in your best Nanny voice: "We’re not going to consent to a contract that allows companies to abuse AI to the detriment of our members. Enough is enough," says SAG-AFTRA president Fran Drescher. "When these companies get serious about offering an agreement our members can live — and work — with, we will be here, ready to negotiate." We don't know what Duncan Crabtree-Ireland sounds like, so feel free to pick your own sitcom voice for his quote:
The union has said that pay has not kept pace with inflation and it has unaddressed concerns about gaming companies’ use of artificial intelligence in the contracts of performers who make money using their voices and/or likenesses. On July 20, SAG-AFTRA’s national board voted to give authority to Crabtree-Ireland to call a strike. As of Saturday, the union said it was “far apart on resolution of necessary terms covering critical AI protections for video game performers.”

“Frankly, it’s stunning that these video game studios haven’t learned anything from the lessons of last year — that our members can and will stand up and demand fair and equitable treatment with respect to AI, and the public supports us in that,” added Crabtree-Ireland.
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29 Replies. 2 pages. Viewing page 1.
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29.
 
Re: SAG-AFTRA Voice Actors Strike
Jul 27, 2024, 10:21
29.
Re: SAG-AFTRA Voice Actors Strike Jul 27, 2024, 10:21
Jul 27, 2024, 10:21
 
shinchan0s wrote on Jul 27, 2024, 09:11:
BG3 showed everyone what really great VAs can do so I'm very sympathetic, but, man, the writing's on the wall. Whatever concessions the union gets is going to be very temporary. Even if VAs manage to license their voices for AI use - it's going to get stolen and recreated very easily.

I agree about BG3, except for Asterion's VA. I swear, that goddamn Asterion cult like it's the best VA ever existed. If I ever play the game again and can let go of the completionist obsession, Asterion is the first to die. Fucking Stewie Griffin. Do I feel too much hate about this? Yes. And I'm completely aware of it. I'm just allowing it to flow free 😂
I thought Hollywood had hit rock buttom. Then this happened.
28.
 
Re: SAG-AFTRA Voice Actors Strike
Jul 27, 2024, 09:23
Beamer
 
28.
Re: SAG-AFTRA Voice Actors Strike Jul 27, 2024, 09:23
Jul 27, 2024, 09:23
 Beamer
 
shinchan0s wrote on Jul 27, 2024, 09:11:
BG3 showed everyone what really great VAs can do so I'm very sympathetic, but, man, the writing's on the wall. Whatever concessions the union gets is going to be very temporary. Even if VAs manage to license their voices for AI use - it's going to get stolen and recreated very easily.

There's a reason for this timing
27.
 
Re: SAG-AFTRA Voice Actors Strike
Jul 27, 2024, 09:11
27.
Re: SAG-AFTRA Voice Actors Strike Jul 27, 2024, 09:11
Jul 27, 2024, 09:11
 
BG3 showed everyone what really great VAs can do so I'm very sympathetic, but, man, the writing's on the wall. Whatever concessions the union gets is going to be very temporary. Even if VAs manage to license their voices for AI use - it's going to get stolen and recreated very easily.
26.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 27, 2024, 01:16
26.
Re: SAG-AFTRA Voice Actors Call Strike Jul 27, 2024, 01:16
Jul 27, 2024, 01:16
 
Cutter wrote on Jul 26, 2024, 18:44:
Overon wrote on Jul 26, 2024, 14:07:
Cutter wrote on Jul 25, 2024, 21:06:
and the public supports us in that....

We do? Is there some particular reason we should? Seems to me that this should be a boon for small and medium sized developers who can't afford to be held hostage by a union and result in cheaper games for consumers. They're marching right into the unemployment line and then oblivion. Don't worry the Lamplighters guild and Horse and Buggy guild are both with you!
Yes it's all about giving customers lower prices not pocketing the higher profit margin. It all trickles down as we all know.

For smaller companies who want to establish themselves? Your fuckin A' it does. And regardless, no one should be held hostage by unions and their demands. I grant you every right to unionize and I expect in return to have every right not to use your union.

Vicky Valentine: I'm sorry, Lisa, but giving everyone an equal part when they're clearly not equal is called what again, class?
The Class: Communism!
Vicky Valentine: That's right. And I didn't tap all those Morse code messages to the allies 'till my shoes filled with blood just to roll out the welcome mat for the reds.
You are right and nobody should be held hostage by corporations and their demands. Welcome aboard Comrade Cutter.

This comment was edited on Jul 30, 2024, 02:25.
25.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 18:44
25.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 18:44
Jul 26, 2024, 18:44
 
Overon wrote on Jul 26, 2024, 14:07:
Cutter wrote on Jul 25, 2024, 21:06:
and the public supports us in that....

We do? Is there some particular reason we should? Seems to me that this should be a boon for small and medium sized developers who can't afford to be held hostage by a union and result in cheaper games for consumers. They're marching right into the unemployment line and then oblivion. Don't worry the Lamplighters guild and Horse and Buggy guild are both with you!
Yes it's all about giving customers lower prices not pocketing the higher profit margin. It all trickles down as we all know.

For smaller companies who want to establish themselves? Your fuckin A' it does. And regardless, no one should be held hostage by unions and their demands. I grant you every right to unionize and I expect in return to have every right not to use your union.

Vicky Valentine: I'm sorry, Lisa, but giving everyone an equal part when they're clearly not equal is called what again, class?
The Class: Communism!
Vicky Valentine: That's right. And I didn't tap all those Morse code messages to the allies 'till my shoes filled with blood just to roll out the welcome mat for the reds.
24.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 14:38
Tom
24.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 14:38
Jul 26, 2024, 14:38
Tom
 
jacobvandy wrote on Jul 26, 2024, 13:06:
Incorrect, AI text-to-speech right now is already lightweight enough that it could be installed along with a game and run locally in very close to real-time. I have toyed with an open-source generalized model that uses about 1GB RAM and 2GB VRAM, but they could pare it down to a fraction of that footprint for more specific usage. Then about 6 months ago, it took about as long to generate as the length of the resulting audio clip, but that's constantly improving, as well as the quality of the voice. You don't need AI to stitch together a dynamic script to feed into that, however if you really wanted to, they have competent models now that are small enough to run in real-time on your phone, nevermind a gaming PC.

I'm not saying it'd be trivial to implement, but the tech for this is already here, and it'll only become more efficient and effective in the near future.
Or do it Moonbase Alpha style in only a few hundred KB.
23.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 14:07
23.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 14:07
Jul 26, 2024, 14:07
 
Cutter wrote on Jul 25, 2024, 21:06:
and the public supports us in that....

We do? Is there some particular reason we should? Seems to me that this should be a boon for small and medium sized developers who can't afford to be held hostage by a union and result in cheaper games for consumers. They're marching right into the unemployment line and then oblivion. Don't worry the Lamplighters guild and Horse and Buggy guild are both with you!
Yes it's all about giving customers lower prices not pocketing the higher profit margin. It all trickles down as we all know.
22.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 13:06
22.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 13:06
Jul 26, 2024, 13:06
 
Wesp5 wrote on Jul 26, 2024, 10:08:
"The natural endpoint of games is where characters can react to unscripted situations."

Yeah, but right now this would mean that every game doing that will always be online and in connection with some AI center, which soon will need more energy than Bitcoin mining...

Incorrect, AI text-to-speech right now is already lightweight enough that it could be installed along with a game and run locally in very close to real-time. I have toyed with an open-source generalized model that uses about 1GB RAM and 2GB VRAM, but they could pare it down to a fraction of that footprint for more specific usage. Then about 6 months ago, it took about as long to generate as the length of the resulting audio clip, but that's constantly improving, as well as the quality of the voice. You don't need AI to stitch together a dynamic script to feed into that, however if you really wanted to, they have competent models now that are small enough to run in real-time on your phone, nevermind a gaming PC.

I'm not saying it'd be trivial to implement, but the tech for this is already here, and it'll only become more efficient and effective in the near future.

This comment was edited on Jul 26, 2024, 13:19.
21.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 11:56
21.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 11:56
Jul 26, 2024, 11:56
 
bhcompy wrote on Jul 26, 2024, 11:28:
ChaosEngine wrote on Jul 26, 2024, 08:58:
The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

Which is what many good games do already.

"Police? Yeah so this guy just ran over a guitarist and continues to hop around and switching between multiple weapons like an absolute maniac! He's killing everyone now, but I'm hiding behind a dumpster."

To program this takes forever. Or you just sic an AI on it...
I thought Hollywood had hit rock buttom. Then this happened.
20.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 11:28
20.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 11:28
Jul 26, 2024, 11:28
 
ChaosEngine wrote on Jul 26, 2024, 08:58:
The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

Which is what many good games do already.
19.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 11:10
19.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 11:10
Jul 26, 2024, 11:10
 
Veinman wrote on Jul 26, 2024, 11:01:
Anyone who thinks using AI to generate voices will result in "cheaper games for consumers".... well I have a really great bridge you might be interested in.

Wait... is anyone seriously believing this?
I thought Hollywood had hit rock buttom. Then this happened.
18.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 11:01
18.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 11:01
Jul 26, 2024, 11:01
 
Anyone who thinks using AI to generate voices will result in "cheaper games for consumers".... well I have a really great bridge you might be interested in.
17.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 10:32
17.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 10:32
Jul 26, 2024, 10:32
 
ChaosEngine wrote on Jul 26, 2024, 08:58:
Voice actors absolutely deserve to be paid, but picking a fight against AI in interactive media is just not gonna work.

The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

That said, I believe actors should retain the rights to their voice. They can license it for a game, but it doesn’t mean the studio owns that voice. The software industry has spent years arguing the difference between ownership and licensing, they should understand it.
They're not fighting against their voice work being used to create unscripted dialogue.

They're fighting against contracts that would let a company pay them for a single recording session and then use AI to duplicate their voice for any number of titles.
16.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 10:08
16.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 10:08
Jul 26, 2024, 10:08
 
"The natural endpoint of games is where characters can react to unscripted situations."

Yeah, but right now this would mean that every game doing that will always be online and in connection with some AI center, which soon will need more energy than Bitcoin mining...
15.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 09:38
Prez
 
15.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 09:38
Jul 26, 2024, 09:38
 Prez
 
ChaosEngine wrote on Jul 26, 2024, 08:58:
Voice actors absolutely deserve to be paid, but picking a fight against AI in interactive media is just not gonna work.

The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

That said, I believe actors should retain the rights to their voice. They can license it for a game, but it doesn’t mean the studio owns that voice. The software industry has spent years arguing the difference between ownership and licensing, they should understand it.

Agreed.
"We live on a placid island of ignorance in the midst of black seas of infinity, and it was not meant that we should voyage far."

"Universal compassion is the only guarantee of morality."
Avatar 17185
14.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 09:37
Prez
 
14.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 09:37
Jul 26, 2024, 09:37
 Prez
 
Dammit
"We live on a placid island of ignorance in the midst of black seas of infinity, and it was not meant that we should voyage far."

"Universal compassion is the only guarantee of morality."
Avatar 17185
13.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 09:12
13.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 09:12
Jul 26, 2024, 09:12
 
ChaosEngine wrote on Jul 26, 2024, 08:58:
Voice actors absolutely deserve to be paid, but picking a fight against AI in interactive media is just not gonna work.

The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

That said, I believe actors should retain the rights to their voice. They can license it for a game, but it doesn’t mean the studio owns that voice. The software industry has spent years arguing the difference between ownership and licensing, they should understand it.

Couldn't agree more. AI is the future. Instead of fighting it, find ways to quite literally co-exist. Voice licensing could/should be one such regulations. On that note, could we get a medium in here to have James McCaffrey sign right here? Deal
I thought Hollywood had hit rock buttom. Then this happened.
12.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 09:11
Tom
12.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 09:11
Jul 26, 2024, 09:11
Tom
 
Right, we don't need voice actors, writers, artists, executives, etc. Just give AI the nukes and get it over with already.
11.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 08:58
11.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 08:58
Jul 26, 2024, 08:58
 
Voice actors absolutely deserve to be paid, but picking a fight against AI in interactive media is just not gonna work.

The natural endpoint of games is where characters can react to unscripted situations. By definition, this is going to require AI voice generation. That, or you literally get the voice actor to record a line for every possible situation in every possible tone.

That said, I believe actors should retain the rights to their voice. They can license it for a game, but it doesn’t mean the studio owns that voice. The software industry has spent years arguing the difference between ownership and licensing, they should understand it.
10.
 
Re: SAG-AFTRA Voice Actors Call Strike
Jul 26, 2024, 06:07
10.
Re: SAG-AFTRA Voice Actors Call Strike Jul 26, 2024, 06:07
Jul 26, 2024, 06:07
 
Whiny bitches need to shut the f…

Oh, wait…
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