You could possibly make this argument in a vacuum and in a "six degrees to Kevin Bacon" way, but you really need to read over your press releases Ubisoft. I have to think that if you did someone on your team would realize how incredibly stupid it is to say things like this. Because we don't live in a vacuum and many people nowadays don't even know who Kevin Bacon is much less ever played the silly game named after him. 😜
"The assumption that animals are without rights, and the illusion that our treatment of them has no moral significance, is a positively outrageous example of Western crudity and barbarity. Universal compassion is the only guarantee of morality."