So data analytics are not just being used to manipulate our world views and sell us shit by social media? There being used to manipulate our gaming experience to encourage microtransactions too. Shocked, Shocked I tell you. What's next? Dynamic pricing based on our hardware specs? LOL I already park my Raptor up the street when I need to hire a contractor/handyman/HAVC person because as I found out, there is a Raptor tax.