Google I/O 2024: New generative AI experiences in Search.
Uh. Although I'm not sure Google search could get much worse at this point. They need to bring back the option to put something in quotation marks so that the search engine will only look for that exact phrase or word. Lately, Google's search just ignores the quotation marks and buries you under amount of irrelevant junk. Or, if there's even a slight possible link to any kind of product, it will often bury you under endless pages of ads.
They need a "No! Really! Don't return anything at all that doesn't include this exact phrase. If you don't find anything, just tell me that." option.