SAG-AFTRA AI Voice Deal

SAG-AFTRA and Replica Studios announce a "groundbreaking" agreement at CES governing the use of AI to recreate voice talent for use in video games. Word is: "This new agreement paves the way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology, allowing AAA video game studios and other companies working with Replica to access top SAG-AFTRA talent." Here's more:
The agreement between the leading AI voice company and the world's largest performers’ union will enable Replica to engage SAG-AFTRA members under a fair, ethical agreement to safely create and license a digital replica of their voice. Licensed voices can be used in video game development and other interactive media projects from pre-production to final release.

Approved by affected members of the union’s voiceover performer community, this contract marks an important step towards the ethical use of AI voices in creative projects by game developers, and sets the basis for fair and equitable employment of voice actors as they explore the new revenue opportunities provided by AI. In addition to establishing minimum terms and conditions, the agreement ensures performer consent and negotiation for uses of their digital voice double and requires that performers have the opportunity to opt out of its continued use in new works.
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Re: SAG-AFTRA AI Voice Deal
Jan 10, 2024, 10:11
18.
Re: SAG-AFTRA AI Voice Deal Jan 10, 2024, 10:11
Jan 10, 2024, 10:11
 
Prez wrote on Jan 10, 2024, 07:34:
I'm sure that companies that made harnesses or built carriages or raised horses didn't like the idea of these 'automobiles' and told people not to give in to the pressure to buy them and keep using their horse-driven buggies. That feels like the same thing that you are preaching here.

We're not just talking about jobs, we're talking about taking the human element out of the arts. I don't think there's a real historical precedent for this. Many of the visual artists opposed to generative AI (such as myself) started as traditional artists (pencil/paint) and moved to digital tools. We're not opposed to new technology, and we actually love software that automates the more mundane or tedious parts of creative work. But that's not what generative AI does - it bypasses the human element of art: The story, the character, the emotion, the action, and how to convey that through line, shape, composition, light and shadow.

It cannot go away. You can't put the toothpaste back in the tube as they say. The technology is barely even in its infancy yet; more like still a fetus, but there is absolutely no stopping it. That creates a lot of problems, but it creates a lot of opportunities too. The potential problems it creates go far beyond whether voice actors will still be working in a few years. I am not celebrating this at all trust me, but in 10 years things are going to look very different I think and for many more people than just actors. Be all doom and gloom if you want (you'll fit in great here) but if I have learned anything it's that progress does not stop, and it doesn't wait for you to come to terms with it. And I can assure you, I am not making any money from it and I would prefer those who will be making money off it weren't.

History is full of technologies that have been restricted and regulated, and sometimes outright banned because it was decided that the costs outweighed the benefits. We, as consumers, need to make it clear that we want our art to be made by humans. I'm not being "doom and gloom", I'm actually trying to hold on to the hope that we can still turn this around.
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    Re: SAG-AFTRA AI Voice Deal
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