Yes, sir.."AI" (whichever company's "AI" you want to look at or compare) is definitely the new marketing paradigm for software companies! It's sort of amusing to see how many folks think there's just one "AI" to rule them all...;) We may see dozens of AI's if it ever catches on in a big way, independently of corporate advertising budgets and stock-price-increase rumors--when the bloom is off the rose, etc.
It is well known that I cannot err--and so, if you should happen across an error in anything I have written you can be absolutely sure that *I* did not write it!...;)