Unity Per Install Fee Follow-up

Axios has a follow-up on the enormous backlash to the announcement that Unity is instituting a fee for each time a user installs a game using the Unity engine. This drew criticism from developers both small and large as a move that could end up costing games more money than they earned in the first place. Following the outcry, some of the policy has changed in response to specific criticisms, but the plan remains largely the same. Here's word:
Zoom in: After initially telling Axios earlier Tuesday that a player installing a game, deleting it and installing it again would result in multiple fees, Unity's Whitten told Axios that the company would actually only charge for an initial installation. (A spokesperson told Axios that Unity had "regrouped" to discuss the issue.)

  • He hoped this would allay fears of "install-bombing," where an angry user could keep deleting and re-installing a game to rack up fees to punish a developer.
  • But an extra fee will be charged if a user installs a game on a second device, say a Steam Deck after installing a game on a PC.

Between the lines: Runtime fees will also not be charged for installations of game demos, Whitten said, unless the demo is part of a download that includes the full game (early access games would be charged for an installation, he noted).

  • Games offered for charity or included in charities will be exempt from the fees. Unity will provide a way for developers to inform Unity that their games are being offered that way, Whitten said.
  • As for Game Pass and other subscription services, Whitten said that developers like Aggro Crab would not be on the hook, as the fees are charged to distributors, which in the Game Pass example would be Microsoft.
  • Runtime fees will also not be charged for installations of game demos, Whitten said, unless the demo is part of a download that includes the full game (early access games would be charged for an installation, he noted).

Of note: Whitten estimates that only about 10% of Unity's developers will wind up having to pay any fees, given the thresholds games need to hit.

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14.
 
Re: Unity Per Install Fee Follow-up
Sep 13, 2023, 14:57
14.
Re: Unity Per Install Fee Follow-up Sep 13, 2023, 14:57
Sep 13, 2023, 14:57
 
Burrito of Peace wrote on Sep 13, 2023, 13:25:
Yeah, I think Unity just fucked itself out of the market it helped create. Current in-development games might be completed but future ones will look at UE5 or Godot or some other engine.
This.. in spades! All Unity did here is make the user base flee to other engines. Its a totally stupid way to treat customers. They will suffer and probably die because of it... Suffer is a certainty.
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