EA Reorganizes

A post on the EA website by CEO Andrew Wilson has details on organizational changes at Electronic Arts. Going forward the company is divided into EA Entertainment and EA SPORTS, each reporting to Wilson. Apparently things were really being held back by the previous set up, but now word is: "These steps will accelerate our business, drive growth, and deliver long-term value for our people, our players and our communities." A couple of executives have coincidentally left the company and were not fired, as there's mention of Chris Bruzzo's "retirement" and Chris Suh's "personal decision to leave the company and pursue another opportunity." Here's a bit on how things have changed:
As part of EA Entertainment, Vince Zampella, who has an unrivaled reputation for creating games that shape culture and build communities, will lead the world-class studios responsible for Apex Legends, our Star Wars games, and Battlefield. Samantha Ryan will remain focused on leading lifestyle franchises and blockbuster single-player experiences. Jeff Karp will continue to lead mobile, positioning us for significant growth on the world’s largest platform. In addition to focusing on the future of our globally recognized mobile games, Jeff and his team will partner with franchise leaders to build on the success of titles such as FIFA Mobile to create connected ecosystems for our players.

EA SPORTS is home to some of the most valuable properties in all of sports, with an incredible portfolio of IP, massive online communities with hundreds of millions of fans, and more global rights for more sports than anywhere else in interactive entertainment. Cam Weber has been appointed President of EA SPORTS, guiding the organization responsible for our genre-leading EA SPORTS experiences and our entire racing portfolio. With expanded business ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems. Through Cam’s unparalleled leadership, our EA SPORTS teams are already the best in the business, and we are positioned to lead the future of sports fandom.
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6.
 
Re: EA Reorganizes
Jun 21, 2023, 05:37
6.
Re: EA Reorganizes Jun 21, 2023, 05:37
Jun 21, 2023, 05:37
 
Maybe they’ll get confused and close themselves down.
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