EA Reorganizes

A post on the EA website by CEO Andrew Wilson has details on organizational changes at Electronic Arts. Going forward the company is divided into EA Entertainment and EA SPORTS, each reporting to Wilson. Apparently things were really being held back by the previous set up, but now word is: "These steps will accelerate our business, drive growth, and deliver long-term value for our people, our players and our communities." A couple of executives have coincidentally left the company and were not fired, as there's mention of Chris Bruzzo's "retirement" and Chris Suh's "personal decision to leave the company and pursue another opportunity." Here's a bit on how things have changed:
As part of EA Entertainment, Vince Zampella, who has an unrivaled reputation for creating games that shape culture and build communities, will lead the world-class studios responsible for Apex Legends, our Star Wars games, and Battlefield. Samantha Ryan will remain focused on leading lifestyle franchises and blockbuster single-player experiences. Jeff Karp will continue to lead mobile, positioning us for significant growth on the world’s largest platform. In addition to focusing on the future of our globally recognized mobile games, Jeff and his team will partner with franchise leaders to build on the success of titles such as FIFA Mobile to create connected ecosystems for our players.

EA SPORTS is home to some of the most valuable properties in all of sports, with an incredible portfolio of IP, massive online communities with hundreds of millions of fans, and more global rights for more sports than anywhere else in interactive entertainment. Cam Weber has been appointed President of EA SPORTS, guiding the organization responsible for our genre-leading EA SPORTS experiences and our entire racing portfolio. With expanded business ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems. Through Cam’s unparalleled leadership, our EA SPORTS teams are already the best in the business, and we are positioned to lead the future of sports fandom.
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11.
 
Re: EA Reorganizes
Jun 21, 2023, 17:31
Kxmode
 
11.
Re: EA Reorganizes Jun 21, 2023, 17:31
Jun 21, 2023, 17:31
 Kxmode
 
NobleAtreides wrote on Jun 21, 2023, 17:19:
I am absolutely surprised that Disney allows them to tinker with Star Wars property to this day.

A) wonder when Disney will open a proper gaming dev studio to spend some Billions to create employment opportunity to tens of thousands young and old around the world to allow for diverse cultural influence into game dev , and B) fling off the mosquito that is EA
Sure, why not? By licensing their content, Disney can generate revenue while avoiding exclusive agreements. Additionally, with the increasing number of Star Wars games being released, this strategy helps reduce the potential damage that a single publisher can do to their property. It's a way for Disney to mitigate risk and maximize profits.
"...and in stonks, Fizzy Squeezy Stocklebocks leaped over Droopy Whoopy Bondfluffs, hitting 300-gigglebits to their 150-snorebucks. Meanwhile, in Whimsyland's market, the pancakes reached parity with pogo sticks."
Avatar 18786
10.
 
Re: EA Reorganizes
Jun 21, 2023, 17:19
10.
Re: EA Reorganizes Jun 21, 2023, 17:19
Jun 21, 2023, 17:19
 
I am absolutely surprised that Disney allows them to tinker with Star Wars property to this day.

A) wonder when Disney will open a proper gaming dev studio to spend some Billions to create employment opportunity to tens of thousands young and old around the world to allow for diverse cultural influence into game dev , and B) fling off the mosquito that is EA
9.
 
Re: EA Reorganizes
Jun 21, 2023, 13:12
9.
Re: EA Reorganizes Jun 21, 2023, 13:12
Jun 21, 2023, 13:12
 
Please go bankrupt... please sell off your legacy IPs. Please, ohh please.

Rimmer: “Step up to Red Alert.”
Kryten: “Sir, are you absolutely sure? It does mean changing the bulb.”
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8.
 
Re: EA Reorganizes
Jun 21, 2023, 10:41
8.
Re: EA Reorganizes Jun 21, 2023, 10:41
Jun 21, 2023, 10:41
 
subx wrote on Jun 21, 2023, 05:37:
Maybe they’ll get confused and close themselves down.

Avatar 14675
7.
 
Re: EA Reorganizes
Jun 21, 2023, 10:34
7.
Re: EA Reorganizes Jun 21, 2023, 10:34
Jun 21, 2023, 10:34
 
DarkCntry wrote on Jun 20, 2023, 20:36:
Bill Borre wrote on Jun 20, 2023, 19:56:
I wonder if someday they may just drop entertainment altogether and become a sports gaming company.
I doubt it...

I see this as a response to the current lawsuit facing the EA Sports side of things. It would appear that divesting EA Entertainment from EA Sports is a way to keep money separate between them so they aren't required to pay "more money" if/when they lose them.

I'm going with this theory. "Separating them allows us to".... blah blah blah, we have computers, dept #'s, project #'s etc to organize a single entity, a group etc. Each game is segmented however you want to begin with, so I'm going with liability protection as you say. My second thought is they want to sell one of the two eventually.
Avatar 17232
6.
 
Re: EA Reorganizes
Jun 21, 2023, 05:37
6.
Re: EA Reorganizes Jun 21, 2023, 05:37
Jun 21, 2023, 05:37
 
Maybe they’ll get confused and close themselves down.
5.
 
Re: EA Reorganizes
Jun 21, 2023, 02:43
Kxmode
 
5.
Re: EA Reorganizes Jun 21, 2023, 02:43
Jun 21, 2023, 02:43
 Kxmode
 
Bill Borre wrote on Jun 20, 2023, 19:56:
I wonder if someday they may just drop entertainment altogether and become a sports gaming company.
There's no "EA" in SPORTS, but there is in REORGANIZES.
"...and in stonks, Fizzy Squeezy Stocklebocks leaped over Droopy Whoopy Bondfluffs, hitting 300-gigglebits to their 150-snorebucks. Meanwhile, in Whimsyland's market, the pancakes reached parity with pogo sticks."
Avatar 18786
4.
 
Re: EA Reorganizes
Jun 21, 2023, 01:34
4.
Re: EA Reorganizes Jun 21, 2023, 01:34
Jun 21, 2023, 01:34
 
Sempai wrote on Jun 21, 2023, 01:32:
andrew wilson is a fucking tool bag.
He's the whole shed.
3.
 
Re: EA Reorganizes
Jun 21, 2023, 01:32
3.
Re: EA Reorganizes Jun 21, 2023, 01:32
Jun 21, 2023, 01:32
 
andrew wilson is a fucking tool bag.
Avatar 33180
2.
 
Re: EA Reorganizes
Jun 20, 2023, 20:36
2.
Re: EA Reorganizes Jun 20, 2023, 20:36
Jun 20, 2023, 20:36
 
Bill Borre wrote on Jun 20, 2023, 19:56:
I wonder if someday they may just drop entertainment altogether and become a sports gaming company.
I doubt it...

I see this as a response to the current lawsuit facing the EA Sports side of things. It would appear that divesting EA Entertainment from EA Sports is a way to keep money separate between them so they aren't required to pay "more money" if/when they lose them.
Avatar 24330
1.
 
Re: EA Reorganizes
Jun 20, 2023, 19:56
1.
Re: EA Reorganizes Jun 20, 2023, 19:56
Jun 20, 2023, 19:56
 
I wonder if someday they may just drop entertainment altogether and become a sports gaming company.
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