Activision Blizzard Games Must Appear on Competing Cloud Services

Activision Blizzard Games Must Appear on Competing Cloud Services
[May 16, 2023, 10:50 am ET] – Share – Viewing Comments

A tweet from Brad Smith outlines one of the consequences of the EU Commission approval of the proposed Microsoft/Activision Blizzard merger. Presumably, this hinges on the deal going through. The Microsoft vice chair and president explains that "popular" Activision Blizzard games must be automatically served through competing cloud services worldwide:

The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose.

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Re: Activision Blizzard Games Must Appear on Competing Cloud Services
May 17, 2023, 06:58

Jonjonz

13.

Re: Activision Blizzard Games Must Appear on Competing Cloud Services May 17, 2023, 06:58

May 17, 2023, 06:58

Jonjonz

For the big game publishers this is not about cloud gaming per se, but shifting the entire market from retail to subscriptions that cloud gaming can make the arrangement more convenient and palatable to consumers.

The average US PC gamer spends the equivalent of $70 a year in game purchases, while the average amount spent for a gaming subscription is many times that annually.

This comment was edited on May 17, 2023, 07:08.

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