Activision Blizzard Games Must Appear on Competing Cloud Services

A tweet from Brad Smith outlines one of the consequences of the EU Commission approval of the proposed Microsoft/Activision Blizzard merger. Presumably, this hinges on the deal going through. The Microsoft vice chair and president explains that "popular" Activision Blizzard games must be automatically served through competing cloud services worldwide:
The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose.
View : : :
7.
 
Re: Activision Blizzard Games Must Appear on Competing Cloud Services
May 16, 2023, 17:19
7.
Re: Activision Blizzard Games Must Appear on Competing Cloud Services May 16, 2023, 17:19
May 16, 2023, 17:19
 
jdreyer wrote on May 16, 2023, 16:08:
Everyone here is interpreting "cloud gaming services" as meaning game streaming services like Amazon Luna or Nvidia GeForce Now. But those are still pretty niche operations and the tweet said "millions of consumers." I think the actual inference is to Steam and EGS.

Nah if you read the thing it's very clear what they mean... and they also touch on what you guys have pointed out, that it's not very big yet.

The acquisition would harm competition in the distribution of PC and console games via cloud game streaming services, an innovative market segment that could transform the way many gamers play video games. Despite its potential, cloud game streaming is very limited today. The Commission found that the popularity of Activision's games could promote its growth. Instead, if Microsoft made Activision's games exclusive to its own cloud game streaming service, Game Pass Ultimate, and withheld them from rival cloud game streaming providers, it would reduce competition in the distribution of games via cloud game streaming.
Avatar 17249
Date
Subject
Author
 7.
May 16, 2023May 16 2023
 Re: Activision Blizzard Games Must Appear on Competing Cloud Services