Activision Blizzard Games Must Appear on Competing Cloud Services

A tweet from Brad Smith outlines one of the consequences of the EU Commission approval of the proposed Microsoft/Activision Blizzard merger. Presumably, this hinges on the deal going through. The Microsoft vice chair and president explains that "popular" Activision Blizzard games must be automatically served through competing cloud services worldwide:
The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose.
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Re: Activision Blizzard Games Must Appear on Competing Cloud Services
May 16, 2023, 14:51
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Re: Activision Blizzard Games Must Appear on Competing Cloud Services May 16, 2023, 14:51
May 16, 2023, 14:51
 
This seemed like the obvious move, but let's face it the cloud gaming market isn't a thing and likely won't be a thing. There are only 3 cloud providers big enough to even run services at scale: google, amazon and microsoft. Nvidia's service makes the most sense as a standalone, google didn't have a good business model with stadia and microsoft's is a value add for gamepass.

Overall I don't really see this acquisition changing the landscape of gaming in a major fashion. It seems more like a branding win for microsoft than anything else (well and cod/candycrush seem to print money). Generally speaking I don't think mega mergers are good, and this one could turn sour. For now microsoft is capitulating and more importantly has agreed to not stand in the way of unionization. Top actibliz corpo leadership is likely out as well if it goes through which is another win for the employees. It's hard to view this one as harshly as the recent ones which have floated through with no requirements and have changed industry landscapes.
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May 16, 2023May 16 2023
Re: Activision Blizzard Games Must Appear on Competing Cloud Services