NVIDIA today announced that the high-performance GeForce NOW™ cloud gaming service will be coming to cars. Hyundai Motor Group, one of the world’s largest automakers with the Hyundai, Kia and Genesis brands; BYD, the world’s leading manufacturer of new energy vehicles (NEVs); and Swedish premium electric vehicle and lifestyle brand Polestar are the first working with NVIDIA to deliver GeForce NOW in their vehicles.
Today’s announcement expands NVIDIA’s vehicle infotainment offerings, which include a suite of products and services that improve the cockpit experience. Coupling NVIDIA’s heritage in gaming and infotainment, GeForce NOW can stream a real-time, full PC-gaming experience beyond desktops, laptops and mobile devices, now to software-defined cars.
The new GeForce NOW offering can enhance time spent charging or riding in vehicles, as it enables front-seat occupants to stream games while parked, and passengers to game in the back seat if screens are available.
“Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car,” said Ali Kani, vice president of automotive at NVIDIA. “The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.”