A New Year's Letter from the President on the SQUARE ENIX Website has a
message for gamers and investors from Yosuke Matsuda (thanks
Forbes). 2022 saw an increasing skepticism from gamers about the promise of
NFT and blockchain gaming, and many companies have backed away from such plans
since his very similar
new year message last year. In
contrast, SQUARE ENIX is doubling down. The article begins by detailing the
challenges to the industry in 2022 before pivoting to make the case that crypto
is part of the solution, rather than part of the problem:
Multiple
blockchain gaming events held overseas recently produced more active discussion
than ever before about what makes the games exciting and what their user
community looks like. The market was driven more by speculative investors than
by gamers though 2021. In other words, the content that was at the forefront was
created based on the premise that blockchain and NFTs should result in
monetization. However, in the wake of the aforementioned turbulence in the
cryptocurrency industry, there is now a trend to view blockchain technology as a
mere means to an end and to discuss what needs to happen to achieve the end of
delivering new experiences and excitement to customers. I see this as a very
beneficial development for the future growth of the industry.
Our Group has multiple blockchain games based on original IPs under development,
some of which we announced last year, and we are undertaking preparations that
will enable us to unveil even more titles this year. We are also engaged in
global sourcing from an investment perspective and will continue to take stakes
in promising businesses whether we find them in Japan or abroad. Blockchain has
been an object of exhilaration and a source of turmoil, but with that in the
rearview mirror, we hope that blockchain games will transition to a new stage of
growth in 2023.