SQUARE ENIX: Blockchain Still off the Chain

A New Year's Letter from the President on the SQUARE ENIX Website has a message for gamers and investors from Yosuke Matsuda (thanks Forbes). 2022 saw an increasing skepticism from gamers about the promise of NFT and blockchain gaming, and many companies have backed away from such plans since his very similar new year message last year. In contrast, SQUARE ENIX is doubling down. The article begins by detailing the challenges to the industry in 2022 before pivoting to make the case that crypto is part of the solution, rather than part of the problem:
Multiple blockchain gaming events held overseas recently produced more active discussion than ever before about what makes the games exciting and what their user community looks like. The market was driven more by speculative investors than by gamers though 2021. In other words, the content that was at the forefront was created based on the premise that blockchain and NFTs should result in monetization. However, in the wake of the aforementioned turbulence in the cryptocurrency industry, there is now a trend to view blockchain technology as a mere means to an end and to discuss what needs to happen to achieve the end of delivering new experiences and excitement to customers. I see this as a very beneficial development for the future growth of the industry.

Our Group has multiple blockchain games based on original IPs under development, some of which we announced last year, and we are undertaking preparations that will enable us to unveil even more titles this year. We are also engaged in global sourcing from an investment perspective and will continue to take stakes in promising businesses whether we find them in Japan or abroad. Blockchain has been an object of exhilaration and a source of turmoil, but with that in the rearview mirror, we hope that blockchain games will transition to a new stage of growth in 2023.
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16.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 3, 2023, 07:41
El Pit
 
16.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 3, 2023, 07:41
Jan 3, 2023, 07:41
 El Pit
 
MoreLuckThanSkill wrote on Jan 3, 2023, 06:45:
Warrax wrote on Jan 3, 2023, 01:16:
Paying for JPGs is boooring.

No no no, paying for a link to a jpg is boring.
My plane, my yacht, my JPG. Dunce
"There is no right life in the wrong one." (Theodor W. Adorno, philosopher)
"Only a Sith deals in absolutes." (Obi-Wan Kenobi, Jedi)
15.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 3, 2023, 06:45
15.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 3, 2023, 06:45
Jan 3, 2023, 06:45
 
Warrax wrote on Jan 3, 2023, 01:16:
Paying for JPGs is boooring.

No no no, paying for a link to a jpg is boring.
Avatar 54863
14.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 3, 2023, 06:28
14.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 3, 2023, 06:28
Jan 3, 2023, 06:28
 
You know an outfit is bankrupt of creative gaming ideas when all they can talk about is this blockchain BS.
"Meet the new Boss, same as the old Boss." - The Who.
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13.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 3, 2023, 02:17
El Pit
 
13.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 3, 2023, 02:17
Jan 3, 2023, 02:17
 El Pit
 
When has being chained to a block ever been good? Helpful? Welcome?
"There is no right life in the wrong one." (Theodor W. Adorno, philosopher)
"Only a Sith deals in absolutes." (Obi-Wan Kenobi, Jedi)
12.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 3, 2023, 01:16
12.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 3, 2023, 01:16
Jan 3, 2023, 01:16
 
Paying for JPGs is boooring.
11.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 23:17
11.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 23:17
Jan 2, 2023, 23:17
 
Avus wrote on Jan 2, 2023, 19:34:
I am SUPER GLAD Square Enix sold their Hitman, Tomb Raider, Deus EX, Thief and many more IPs to others. I don't really mind most of those Japanese IPs will be burnt by Square Enix management.

Over the past decade Square-Enix has become my most disliked publisher. FF13 was absolute trash, FF14 had to be taken temporarily offline because it was so bad, FF15 was very mediocre, they discontinued the Deus Ex games in the middle of the story, and they ruined The Avengers with the shoehorned GaS garbage. There's also the exclusivity deals that they absolutely love making so if you're a Steam or Xbox user you likely won't be playing their newest release until long after the game comes out, if at all. Now there's this NFT bullshit that they will be featuring in future games... I think I'm all but done with Square-Enix. I hope that all of these NFT games crash and burn, just like Babylon's Fall did, and Square-Enix's leadership are kicked to the curb.
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10.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 22:33
10.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 22:33
Jan 2, 2023, 22:33
 
F*ck off, Matsuda.
Avatar 18229
9.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 19:34
9.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 19:34
Jan 2, 2023, 19:34
 
I am SUPER GLAD Square Enix sold their Hitman, Tomb Raider, Deus EX, Thief and many more IPs to others. I don't really mind most of those Japanese IPs will be burnt by Square Enix management.
β€œI am not a Mac user unless under duress.” - John Carmack
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Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 17:02
Jim
8.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 17:02
Jan 2, 2023, 17:02
Jim
 
I don't really care about NFTs as long as they are not doing any mining bullshit while the game is running. I guess they want a recurring revenue stream that will allow them to sell overpriced cosmetics and rarer "exclusive/limited" cosmetics. They probably see what steam is doing and wants that for their games, only without having to build a whole big infrastructure. I guess buying the games and maybe playing them will get you some worthless NFTs as an intro, but for more you have a choice of stores. And if the second market does well then that is another revenue stream. But the problem with the second market is that it is subject to pump and dump, like the whole trump NFT thing, that skyrocketed after launch, and then lost 98% of their value. I think they are still worth at original cost, but just buying any of this shit is stupid IMO, for a prettier character with bunny ears and a tail or stupid crap like that.
7.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 16:49
7.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 16:49
Jan 2, 2023, 16:49
 
My daughter wanted us to play FFXIV as a family. I just couldn't justify $45 per month for three subscriptions. 😱
If Russia stops fighting, the war ends. If Ukraine stops fighting, Ukraine ends. Slava Ukraini!
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6.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 16:45
6.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 16:45
Jan 2, 2023, 16:45
 
I still think the "F" in NFT is the F word.
5.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 15:40
5.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 15:40
Jan 2, 2023, 15:40
 
Square Enix's president is going kamikaze for NFTs.
4.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 15:04
Prez
 
4.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 15:04
Jan 2, 2023, 15:04
 Prez
 
Square has not shown themselves to be aware of the their market at all so this is par for the course. More embarrassing failures incoming.
β€œThe greatness of a nation and its moral progress can be judged by the way its animals are treated.”
- Mahatma Gandhi
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Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 14:21
3.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 14:21
Jan 2, 2023, 14:21
 
I miss the days of Square being awesome in the FF6-10 era. This is all nonsense. Maybe FF16 will be good but not really hopeful.
2.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 13:15
2.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 13:15
Jan 2, 2023, 13:15
 
Even if we don't think it is the future, we're in bed with it already, so I'm not going to chop my head off today: Our Group has multiple blockchain games based on original IPs under development, some of which we announced last year
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1.
 
Re: SQUARE ENIX: Blockchain Still off the Chain
Jan 2, 2023, 12:45
1.
Re: SQUARE ENIX: Blockchain Still off the Chain Jan 2, 2023, 12:45
Jan 2, 2023, 12:45
 
yawn
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