Bowling, who served as creative strategist and community manager for Call of Duty at Infinity Ward, will take the role of studio head. DelHoyo, who designed levels and weapons for Gears of War and later worked on the Halo series, will serve as creative director.

The studio, which is backed by gaming entrepreneur Sumit Gupta, will aim to involve communities and influencers early in the development process as it transforms ideas into proofs of concept.

“Our players are the lifeblood of our games, and so often games get designed in a bubble, with few touchpoints for the players to help shape the final product before it’s too late,” said Bowling in a statement. “Our approach is completely open and focused on building experiences that evolve with our players.”