Apple vs. Epic ruling reveals 70% of App Store revenue comes from a small fraction of customers playing games:
linkApple gets to pick and choose who they will give discounts to (like they do with some streaming services). So if 70 percent of app store revenue is from the games industry, it is because Apple has made the choice to impose a tax on those companies over those other companies. Apple has zero competition on their hardware so they can set whatever price their customers are willing to pay, and their decision is that the people playing games on their platform should pay for the services that Apple profits the most from, for the entire company at that if I recall correctly, and so anyone on that hardware that doesn't use any of that or buy anything from the app store is literally subsidized mostly by the games industry on the platform. These services that Apple is profiting the greatest from are also services that Epic runs on its own servers for other platforms.
This is like Gordon Ramsey barging into your kitchen and demanding that you go eat at his fancy restaurant because the town you live in has an exclusive dining deal with his restaurant. Epic doesn't want to pay Apple's enormously inflated "costs" of running the services when they already do it at a small fraction of the cost on other platforms. If Apple wasn't allowed to have monopoly power over the user's ability to install software to their phones, then it wouldn't cost Apple anything; it wouldn't burden their bottom line; they just won't be able levy whomever they decide for whatever reason they desire. Naturally, if they were to want to maintain their same profit margins, they would have to get it from one of their other revenue streams, such as their phone and table hardware sales. Thus, the people who now don't pay a dime to their app store, will have to pay more to get their device, the over all cost scales with the number of devices, rather than scaling with how much you spend on buying games.
I don't understand why anyone would willingly invite and defend a 3rd party company to take an arbitrary cut on a monetary transaction based solely on the hardware involved. That would be like Nvidia or Samsung wanting a cut every time I make a purchase online, all because I have a Samsung for a monitor and Nvidia for a graphics card. Would anyone use E-Bay if they demanded a 30% cut on all transactions? Do people really want to pay that 30% Apple Tax when using the App Store? No one wanted to have received the right to install whatever they desired on their phone when they made their purchase?