Promising this is the "future of game monetization,"
is a new service offering
virtual item exchanges in video games. Most games that disallow item trading or
sales do so via term of service. The new service claims to be "fully legal"
nonetheless, and it's based in France where the Napoleonic Code was invented,
so…? Actually it sounds like this works through developer/publisher
cooperation, and will require implementation in individual games:
a small team from France has officially launched their platform enabling game
developers worldwide to implement digital item second hand markets into their
games. Playthora does this in a fully legal manner, letting users trade their
game skins or collectibles freely in the supported games. The platform is backed
by insurance giant AXA and aims to give players the freedom to do whatever they
want with their virtual items without having to resort to the black and grey
Playthora is a digital platform that gives players the ability to recycle cash
back or trade their skins, accessories, stickers and more in a fully legal and
A known issue of the Free-To-Play games market is players' limited budget and
their reservations of spending it on virtual items. Players often hesitate to
buy items if they are not sure they will have a long term interest in the game
and the difficulty of reselling the virtual items legally if they want to move
on. Playthora solves this complexity and is the first legal service of its kind,
offering a valid route for game developers to leverage the second hand market
and for players to make the most of their digital items.
For developers, Playthora is a SaaS solution sitting on top of the game
platform. By using the platform APIs developers can easily add the trading and
recycling mechanism to an existing game in a transparent fashion. This month,
Playthora launched their V2; White Label Solution, allowing any games to
integrate the virtual item marketplace within their own ecosystem using their
respective virtual currencies in game for the transactions.