Ubisoft Scaling Back on AAA Games

During its post-earnings conference call, Ubisoft reveals changes to its future development strategy. VGC has details on how this will rely less on AAA games and will place a greater emphasis on high-end free-to-play games:
“In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year,” said Ubisoft’s chief financial officer Frederick Duguet.

“It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.

“Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term,” he added.
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21.
 
Re: Ubisoft Scaling Back on AAA Games
May 13, 2021, 19:50
Kxmode
 
21.
Re: Ubisoft Scaling Back on AAA Games May 13, 2021, 19:50
May 13, 2021, 19:50
 Kxmode
 
I'm pretty confident this has nothing to do with Ubisoft's decision to stop selling newer titles on Steam. I mean, one cannot expect Steam to provide profits for a company that has a disreputable business practice. Such a thought would be foolish!
"There are times when I would rather have some Kahlua instead of a clue." - Mr. Tact (May 27, 2021)
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20.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 21:03
20.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 21:03
May 12, 2021, 21:03
 
I like their games in general.

FTP AAA focus isn't some kind of improvement from my pov.

I thought everything was selling great? Don't they tell us that?

Perhaps the person that said about Fortnite #'s being out, but I thought in general it was known as a monster.

I don't look at this as particularly good news really. Like what is the alternative from them?

This comment was edited on May 13, 2021, 00:17.
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19.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 12:31
Jivaro
 
19.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 12:31
May 12, 2021, 12:31
 Jivaro
 
Somebody please buy the Might and Magic franchise and reboot the Heroes of Might and Magic series please? Seriously amazing franchise going to waste at Ubi.

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18.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 10:34
18.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 10:34
May 12, 2021, 10:34
 
It's been a long time since I finished a Ubisoft game. The last one I played was Odyssey and that one I just couldn't stomach it anymore. It was so grindy it felt like it was another un-fun job to do instead of a GAME. I didn't even bother with Valhalla which looked to me like an Odyssey reskin.

F2P is definitely not going to earn them anything from me. I pass on any F2P game because they all just make the grind and RNG loot feel even worse than even Odyssey hoping it bothers you enough to buy some loot from the store with real money. I don't play a game as a side job of grinding for loot, I play a game because it's FUN and an escape from the daily grind of life.
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17.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 10:06
17.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 10:06
May 12, 2021, 10:06
 
The best way to play Ubi games these days is co-op. I just get too bored playing the solo games (Ass Creed, etc). I wouldn't mind them focusing on one big open-world game that they constantly add content to, like The Division (but with way more features). Co-op is kind of the only time I play games these days and it amazes me that AAA devs haven't really capitalized on this (yet), so I'll typically play Early Access and/or small studio games anyway. On the other hand, I just downloaded Destiny 2 again and will playing through a few expansions this weekend
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16.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 10:02
16.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 10:02
May 12, 2021, 10:02
 
Them and F2P don't really mix. But they definitely seem to really want P2W, cut features to sell later and loot boxes in games, so I guess this is the next logical step.
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15.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 09:55
Prez
 
15.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 09:55
May 12, 2021, 09:55
 Prez
 
I just don't see free to play being any different any time soon. It's almost always shit. At least to me. Especially from a company as backwards and despicable as Ubisoft.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
- Mahatma Gandhi
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14.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 09:16
14.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 09:16
May 12, 2021, 09:16
 
Can't remember the last time I sat down and played a Ubisoft game that I liked. Actually now that I think about I think it was Far Cry Blood Dragon. That game rocked.
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13.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 08:19
13.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 08:19
May 12, 2021, 08:19
 
<<value creation dynamics>>

Meaning "marketing" - this is marketing leading the company.
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12.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 03:11
12.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 03:11
May 12, 2021, 03:11
 
Slick wrote on May 12, 2021, 00:36:
I just want them to remake Black Flag as their "flag"ship AC game for the new console cycle like AC:Unity was. I want it to be overly ambitious, have 1000 NPCs on-screen at the same time, raytraced ocean waves, and just all sorts of true next-gen goodness. Something I could actually get excited for.

Would be nice, but I don't see it happening until the current formula wears out. Valhalla set records for launch sales without next-gen features, and as a series Assassin's Creed is finally reaching new heights again after last peaking in 2012-13. Definitely won't be pushing technical limits in a 'high-end F2P' release, either.

Kxmode wrote on May 12, 2021, 01:50:
"It is indeed no longer a proper indication of our value creation dynamics."

I have no idea what that means. It doesn't even sound English.

This CFO does not speak of "making money." Perhaps such obtuse language is considered offensive in France?
11.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 01:50
Kxmode
 
11.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 01:50
May 12, 2021, 01:50
 Kxmode
 
"It is indeed no longer a proper indication of our value creation dynamics."

I have no idea what that means. It doesn't even sound English.
"There are times when I would rather have some Kahlua instead of a clue." - Mr. Tact (May 27, 2021)
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10.
 
Re: Ubisoft Scaling Back on AAA Games
May 12, 2021, 00:36
Slick
 
10.
Re: Ubisoft Scaling Back on AAA Games May 12, 2021, 00:36
May 12, 2021, 00:36
 Slick
 
I got Valhalla for free and I haven't booted it up yet.

I just want them to remake Black Flag as their "flag"ship AC game for the new console cycle like AC:Unity was. I want it to be overly ambitious, have 1000 NPCs on-screen at the same time, raytraced ocean waves, and just all sorts of true next-gen goodness. Something I could actually get excited for.

I kinda miss the old AC formula. All they had to do was get rid of all the clutter on the map and the HUD. Exploring was never fun in the old AC games because there was already an icon on your map for everything. I guess you could do a playthrough without doing watchtowers, but I assume you have to to complete the game... Exploring is more fun in the new AC games, but the quality of map design suffers when its so large.

Seriously Ubi, do a next-gen Black-Flag type game that's 10x bigger. I'd grind that.
For your transgressions you shall be labeled a shill, called an idiot and anytime you mention facts or disagree with a tribe member you will henceforth be known as a troll. The best you can hope for is that the labels won't haunt your offspring. -RedEye9
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9.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 23:18
9.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 23:18
May 11, 2021, 23:18
 
Slick wrote on May 11, 2021, 20:13:
Maybe because the AAA games Ubisoft puts out are all the same thing over and over?
This feels so true. I can't get more than a couple of hours into an Ubisoft game without getting completely bored. Mind you I'm basing some of my experience on their free weekend trials, etc. I did buy games like the Division. It's such a beautiful game that's inviting enough and I wanted to like, but never launched again after a few hours.
8.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 22:43
8.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 22:43
May 11, 2021, 22:43
 
Slick wrote on May 11, 2021, 20:13:
Maybe because the AAA games Ubisoft puts out are all the same thing over and over? They're open-world grindy as fuck unfocused messes where the only metric they care about is having "80 hours of content", nevermind if any of it is any good.

Solution?

Go F2P where they'll lean even more into grindy repetitive open-world samey-samey nonsense.

They killed Watch Dogs which was my favorite Ubi IP, so now I'm waiting to see what Massive does with the Star Wars IP, that could be good, even though it will undoubetly be an open-world PvE grindfest.
Grindi is what Ubi does best.
'I am' is reportedly the shortest sentence in the English language. Could it be that 'I do' is the longest sentence? - GC
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7.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 21:27
7.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 21:27
May 11, 2021, 21:27
 
Fortnite is at least primarily free. You just get stupid dances and skins, correct?

But it does hark back to yesterday's Bioshock Infinite article. They desperately wanted multiplayer, because that keeps people invested beyond 20 hours. They just couldn't make it work, because some ideas aren't good ones for multiplayer. It'd be an enormous shame to see those ideas die. We've been reading about the death of singleplayer for years, and people point to things like TW3 as evidence against it, but as games become more expensive to build, 10-20 hours isn't enough. Even 120 of TW3 isn't necessarily, and frankly, TW3 is exponentially more difficult to make than a multiplayer game.

What everyone keeps forgetting, though, is the market isn't large enough to support that many competitive multiplayer games. They thrive on community, and it's a zero-sum game. Even worse, if your game doesn't catch on, it's a massive failure, whereas single player games rarely fail on the same level.

But man, Ubi has failed to innovate. As a huge, huge fan of FC3 and FC4, FC5 just flopped for me. Mostly. The additions from prior games were too inconsequential. The weapons too identical. The companions too easy to abuse (send someone with grenades and a helicopter into a fortress while you hide in a tree and get the stealth bonus... what?)
And, weirdly for a game about nuking America, the plot stakes were much, much too low.
6.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 21:06
6.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 21:06
May 11, 2021, 21:06
 
This explains their announcement of a F2P Division game, instead of Division 3.

Oh well, I got my money's worth out of Division 1 and 2, 2 especially.

I guess it'll be Division 3 horse armor for Ubisoft from here on out.
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5.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 21:02
Slick
 
5.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 21:02
May 11, 2021, 21:02
 Slick
 
BIGtrouble77 wrote on May 11, 2021, 20:35:
Now that all the Fortnite numbers are out, all these guys are going to be restructuring for a piece of that pie.

Ugh I hope not. Between Ubisoft and EA they employ probably 2/3rds of the professionals in the games industry. If they turned into Epic (which is itself trying to turn into Valve) and just didn't make games anymore, instead found the most addictive game-as-a-service and only did that... lots of people would be out of jobs.

I guess its hard figuring out work for 10,000 employees every day, but they just need some fresh inspiration, go on a mushroom retreat with all the lead designers or something. The production value of Ubi games is some of the best out there, probably only second to Rockstar and CD Projekt Red. It's a damn shame that they can't seem to come up with many original ideas these days. The whole 3rd person action-adventure formula is pretty played out, same with the FarCry clear outposts open world nonsense.

Especially with the new consoles, the world is their oyster, designers can make just about anything they can dream of now that they have good CPUs and great SSDs. They just need to get some fresh ideas.
For your transgressions you shall be labeled a shill, called an idiot and anytime you mention facts or disagree with a tribe member you will henceforth be known as a troll. The best you can hope for is that the labels won't haunt your offspring. -RedEye9
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4.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 20:35
4.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 20:35
May 11, 2021, 20:35
 
Now that all the Fortnite numbers are out, all these guys are going to be restructuring for a piece of that pie.
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3.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 20:34
3.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 20:34
May 11, 2021, 20:34
 
The end.
2.
 
Re: Ubisoft Scaling Back on AAA Games
May 11, 2021, 20:33
2.
Re: Ubisoft Scaling Back on AAA Games May 11, 2021, 20:33
May 11, 2021, 20:33
 
I thought they would be going back to things like Prince of Persia...you know good adventure games...but that was obviously wishful thinking.
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