“We announced a $70 price point for NBA 2K21, our view was that we’re offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it,” Zelnick replied.
He did stop short, however, of suggesting that future games will cost $70 going forwards, instead suggesting that the company needs to focus on providing a level of content that justifies that price point.
“We haven’t said anything about pricing other titles so far, and we tend to make announcements on a title-by-title basis, but I think our view is [that we want to] always deliver more value than what we charge, make sure the consumer has the experience and[…] the experience of paying for it, both are positive experiences,” he explained.
Quinn wrote on Mar 8, 2021, 19:39:
This online discussion about increasing the base price of games.. The way companies are transparent in maybe going to do that... In The Netherlands this would probably be considered an attempt of "cartel pricing" -- the act of companies uniformly raising the price of their products/services so they can start competing again from a higher default position. In The Netherlands and I think Europe, this is illegal. Isn't this the case in the US?
Just up your fucking price if you want to and see if other publishers follow or not. If they don't, you're the fucker that thinks your games are worth more than the market standard. If that's the case, good for you and your raising the price will probably turn out great for you. If not, too bad. Capitalism.
Mr. Tact wrote on Mar 8, 2021, 15:08:Prez wrote on Mar 8, 2021, 14:34:Wait, I am confused. You say you are going dispel a myth and then claim "lot of people here do (me included)" conform to the myth. Which is it?
I wasn't going to say anymore on this but I do need to dispel a myth. Games generally cost more than $60. I don't think anyone expects everyone to just pay the base price anymore. A lot of people here do (me included) but SO many people don't. The idea that the same number of people buying the game today would net 2K the exact amount of money as in 1997 is ludicrous. They've found ways to increase the base price substantially, either by content carving then reselling it back as DLC, microtransactions out the ass, or any number of other ways. The base price is not what many, maybe even most, people will pay. I can't believe we're still having this debate.![]()
Prez wrote on Mar 8, 2021, 14:34:
I wasn't going to say anymore on this but I do need to dispel a myth. Games generally cost more than $60. I don't think anyone expects everyone to just pay the base price anymore. A lot of people here do (me included) but SO many people don't. The idea that the same number of people buying the game today would net 2K the exact amount of money as in 1997 is ludicrous. They've found ways to increase the base price substantially, either by content carving then reselling it back as DLC, microtransactions out the ass, or any number of other ways. The base price is not what many, maybe even most, people will pay. I can't believe we're still having this debate.
TorTorden wrote on Mar 8, 2021, 07:15:
It's a simple solution.
Don't buy their games for full price.
I think the only 'game' that I paid even near $70 for was Heatblurs F-14 middle for dcs.
And DCS has got sales for half off every few months.
Prez wrote on Mar 8, 2021, 14:34:Wait, I am confused. You say you are going dispel a myth and then claim "lot of people here do (me included)" conform to the myth. Which is it?
I wasn't going to say anymore on this but I do need to dispel a myth. Games generally cost more than $60. I don't think anyone expects everyone to just pay the base price anymore. A lot of people here do (me included) but SO many people don't. The idea that the same number of people buying the game today would net 2K the exact amount of money as in 1997 is ludicrous. They've found ways to increase the base price substantially, either by content carving then reselling it back as DLC, microtransactions out the ass, or any number of other ways. The base price is not what many, maybe even most, people will pay. I can't believe we're still having this debate.
Jonjonz wrote on Mar 8, 2021, 06:25:In fairness, the cost of developing games has gone up exponentially in the past 20 years. Wing Commander 3 cost $10M to develop. Today, a AAA game can cost $100M or more to develop, and marketing budgets are also about the same for a game of that caliber. Yes, the market is much larger than it was back then, but so is the industry, with exponentially more entrants competing for customer dollars. I have no idea if the "increase" to $70 is justified or not since I haven't seen Take-Two's books, but it's not out of the realm of possibility. There's also inflation: $50 in 2000 is the same as $77 today.
Considering the fact that wages in general have been in a nosedive since the 70s, as the primary cost to create and sell games, the corporations are making out like bandits.
"We think consumers were ready for it"
Korpo translation: "We have had them bent over and taking it up the ass for 30 years, another thrust won't phase them, oh and Covid too."
BIGtrouble77 wrote on Mar 7, 2021, 19:54:
Back in 1992 I paid $70 for Ultima VII. Worth every penny. $70 for a sports game, the biggest shovel-ware genre in existence, is a really bad look.
Xero wrote on Mar 8, 2021, 09:30:
They're nuts with 70 dollar games. I don't even buy them at 60. Call me cheap, but I call myself patient. I typically do not need to have a game at launch and am happy to just sit it out for that price drop.
This will definitely apply to the ones that buy at launch and there are plenty who do so I can see it as a win win for Take-Two no matter what. I just think it's getting crazy how pricey things are these days. Though if someone will pay, everyone else will follow shortly after.
MrBone wrote on Mar 8, 2021, 10:50:
Please stop the crying and wailing. This is the new normal so you need to sit back and adjust your high-chair for it. Besides, with Biden in office, these things are only going to escalate.
WaltC wrote on Mar 7, 2021, 18:02:The other way of looking at it -- I'm guessing the average cost of seeing a film in a theater is at least $10 a person (less in some places, more in a lot of others). That's $10 for 1.5-3 hours of entertainment. If I bought a game and got three or less hours of entertainment out of it I'd give it a failing grade. Since I take some care in the games I buy, that's an extremely rare event (might have happened once). Instead I often get many dozens of hours of entertainment. In some cases literally thousands of hours. So, the cost over time for games outreaches even the best films easily in almost all cases.
Many motion pictures cost more to make than the majority of computer games, employ and pay more people in the making, and don't cost anything close to $70 to see--or buy, even, in a 4k disk!