Embracer Group Embraces Gearbox

Gearbox Software announces they are now a cog in the Embracer Group. The headline calls the $1.3 billion deal a merger, though it sounds like a purchase: "The transaction, which is worth up to $1.3B, also provides Gearbox with access to capital, adding rocket fuel to Gearbox's powerful creative engine, and positions Gearbox's robust IP catalogue, AAA development studios, and North American publishing capabilities to become a significant part of the Embracer Group's diverse and robust family of member companies." 2K Games tells GamesIndustry.biz that they are continuing on as the publisher of the Borderlands series. Here's what Gearbox says the future holds:
The Gearbox team has developed and engaged a plan for immediate and long-term growth that includes the expansion of talent at both studios, the creation of new Gearbox studios, and expanded partnerships. This merger enables Gearbox to do more with its existing brands, create new brands, and, potentially, undertake the merger and acquisition of other successful industry and industry-adjacent entities and properties.

“Gearbox is arguably one of the most creative and valuable independent developers in the world,” commented Lars Wingefors, founder and CEO of Embracer Group. “We believe that the resources offered by Embracer will position Gearbox for significant growth in the years to come.”

Gearbox confirmed that Randy Pitchford will continue in his current role as head of Gearbox Entertainment. Pitchford accented the prioritization of Gearbox’s talent and its partners in the course of this transaction and expressed his eagerness and excitement to maintain and increase the value of its relationships with the Gearbox team, Gearbox customers, and Gearbox allies.
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Re: Embracer Group Embraces Gearbox
Feb 4, 2021, 02:21
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Re: Embracer Group Embraces Gearbox Feb 4, 2021, 02:21
Feb 4, 2021, 02:21
 
Acleacius wrote on Feb 3, 2021, 16:30:
Hopefully pitchford will be forced to leave like carmack in the bethesda deal, iirc.

You make it sound like Carmack leaving id software was a good thing?
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 19:16
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 19:16
Feb 3, 2021, 19:16
 
Burrito of Peace wrote on Feb 3, 2021, 15:58:
I am concerned on how this will effect the development of the currently underway development of Homeworld 3.

Now they have rocket fuel...
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 19:15
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 19:15
Feb 3, 2021, 19:15
 
When has money ever made these guys better or more creative??
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 16:30
8.
Re: Embracer Group Embraces Gearbox Feb 3, 2021, 16:30
Feb 3, 2021, 16:30
 
Hopefully pitchford will be forced to leave like carmack in the bethesda deal, iirc.
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7.
 
Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 15:58
7.
Re: Embracer Group Embraces Gearbox Feb 3, 2021, 15:58
Feb 3, 2021, 15:58
 
I am concerned on how this will effect the development of the currently underway development of Homeworld 3.
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 15:13
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 15:13
Feb 3, 2021, 15:13
 
Randy can finally get all in on a Star Citizen ship....
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 15:02
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 15:02
Feb 3, 2021, 15:02
 
Not surprised to see them get gobbled up, but I am surprised they kept Pitchford. Did they structure the purchase agreement in such a way that they don't have to give him a golden parachute if he publicly screws up again, and now they are just waiting for him to do it?
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 14:51
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 14:51
Feb 3, 2021, 14:51
 
Un-baffle yourself with a look at the list of all-time best-selling video game series... Borderlands is up there with 50+ million copies, grossing more than a billion dollars on its own.
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 13:45
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 13:45
Feb 3, 2021, 13:45
 
thestryker wrote on Feb 3, 2021, 13:25:
You gave them too much credit, Bulletstorm and Aliens definitely aren't their IP.

Fair point. Which makes it even more baffling that Gearbox is somehow worth $1.3b.
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Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 13:25
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 13:25
Feb 3, 2021, 13:25
 
Braden wrote on Feb 3, 2021, 12:42:
Ah yes, the "robust IP catalogue" that includes recycling other people's IPs (Homeworld, Bulletstorm), a failed MOBA shooter (Battleborn), two high profile bombs (Duke Nukem Forever, Aliens: Colonial Marines) and a once-decent WW2 franchise that they've mostly consigned to mobile phone ports since 2008 (Brothers In Arms). It would seem that Borderlands is the only "robust" cash cow they've had to milk in the past decade.

You gave them too much credit, Bulletstorm and Aliens definitely aren't their IP.
1.
 
Re: Embracer Group Embraces Gearbox
Feb 3, 2021, 12:42
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Re: Embracer Group Embraces Gearbox Feb 3, 2021, 12:42
Feb 3, 2021, 12:42
 
Ah yes, the "robust IP catalogue" that includes recycling other people's IPs (Homeworld, Bulletstorm), a failed MOBA shooter (Battleborn), two high profile bombs (Duke Nukem Forever, Aliens: Colonial Marines) and a once-decent WW2 franchise that they've mostly consigned to mobile phone ports since 2008 (Brothers In Arms). It would seem that Borderlands is the only "robust" cash cow they've had to milk in the past decade.
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