Google Antitrust Suit

US Justice Department and 11 states have filed an antitrust lawsuit against Google, which BBC News notes is "the biggest challenge brought by US regulators against a major tech company in years." Here's word on this sudden recollection that there are regulations in this country to prevent monopolies:
The charges, filed in federal court, were brought by the US Department of Justice and 11 other states. The lawsuit focuses on the billions of dollars Google pays each year to ensure its search engine is installed as the default option on browsers and devices such as mobile phones.

Officials said those deals have helped secure Google's place as the "gatekeeper" to the internet, owning or controlling the channels for about 80% of search queries in the US.

"Google has thus foreclosed competition for internet search," the lawsuit said. "General search engine competitors are denied vital distribution, scale, and product recognition - ensuring they have no real chance to challenge Google."

It added: "Google is so dominant that 'Google' is not only a noun to identify the company and the Google search engine but also a verb that means to search the internet."

The case could be the first of many in the US that challenge the dominance of big tech firms and potentially lead to their break-up.

Coming just a few weeks before the US presidential election, it has also been viewed as a move by the Trump administration to prove its willingness to challenge the influence of the sector if it gains a second term.

Officials said they had not rushed the investigation to ensure it was filed before the election.

"We're acting when the facts and the law warranted," deputy attorney general Jeffrey Rosen said, adding that the department's review of competition practices in the technology sector is continuing.
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Re: Google Antitrust Suit
Oct 20, 2020, 17:09
Re: Google Antitrust Suit Oct 20, 2020, 17:09
Oct 20, 2020, 17:09
Got cutoff writing that.

Amazon is absolutely the best example of why no one can compete. Amazon's biggest competitor is Walmart, but Walmart can't truly compete. FOr one thing, Walmart is bogged down by corporate politics, and by hundreds of stores with huge rents and huge salaries.

Beyond that, though, Amazon is a tech company. Amazon has AWS, which is its most profitable business. AWS funds its retail, to a large extent. This gives Amazon the capability to lower prices dramatically and ensure no one can beat them. Amazon doesn't need a profit on any single item, or really any item, in its retail business, because of AWS. Walmart, meanwhile, does. It does badly.

Even from a marketplace perspective, it's hard to compete. Some stores, retailer or marketplace, have found niches Amazon can't really fit. But otherwise? If you're going to sell something, wouldn't you want it on Amazon, first and foremost, since it has far more daily users to tap into?

Google is kind of the same. If you start a new search engine, you need to figure out how to monetize it. If you don't want to run ads, or targeted ads, you're quite limited. Google, meanwhile, has so much data about us that it's running ads everywhere. Its search business exists for its ads, so it doesn't really need to make money serving you search results, because it serves you ads around it. They can invest those ad dollars into improvements in search, that someone without those dollars cannot.

They're just so far ahead. They have the most money. They're the only place consumers want to be. And they're who partners couldn't survive without prioritizing.
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   Re: Google Antitrust Suit
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