Jonjonz wrote on Aug 26, 2020, 06:32:
Some accountant at Apple is shaking their head. Lose one of the most profitable/high volume items in the inventory just to uphold a theory. The math says shaving a few points off for Epic would still bring in more money than not having the super seller Fortnite at all. Apple may have won the battle, but Epic is playing the long game here, showing other game publishers that their is growing competition to the Apple walled garden store with more attractive returns by using Epic or Steam, or even their own store. All it takes is for a few block busters like Fortnite to train consumers that the Apple store is not the only alternative, and Apple is in deep doo doo.
The fact that Apple is willing to do it despite losing a billion speaks volumes about Apple's character. On the other hand, Epic is schizophrenically trying to own any market by not putting in the hard work and time. Despite sitting on a mountain of cash, they cannot buy their way to the top. Tim strikes me as someone who doesn't know what to do with all this money he obtained very rapidly. Maybe he should do something radical
(e.g., nothing so dramatic, perhaps charity?). It's either that or all that money will evaporate because they lack focus.
"Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times." - Those Who Remain by G. Michael Hopf