Apple's Epic Threat to Epic

Ars Technica has word on the latest power-play in the epic battle between Epic and Apple. Last week Epic sued Apple for removing Fortnite from the Apple Store for circumventing royalties on V-Buck sales in Fortnite. Now Apple is threatening to kick Apple products, including the Unreal Engine, off of macOS and iOS, and Epic has filed an injunction claiming the damage this will do to them will be "unquantifiable and irreparable." Here's word:
Epic wrote in a court filing (PDF) that Apple said its membership in the Developer Program will be terminated as of August 28. According to Epic, Apple's move threatens not only Fortnite but also every game that uses Unreal Engine: "By August 28, Apple will cut off Epic's access to all development tools necessary to create software for Apple's platforms—including for the Unreal Engine Epic offers to third-party developers, which Apple has never claimed violated any Apple policy," Epic said.

"If your membership is terminated, you may no longer submit apps to the ‌App Store‌, and your apps still available for distribution will be removed," the letter said.

According to the filing, Apple informed Epic that upon termination from the program, a lengthy list of tools and features would no longer be available to it, including software development kits (SDKs), application programming interfaces (APIs), and a host of other tools. Epic would also no longer be able to conduct "Engineering efforts to improve hardware and software performance of Unreal Engine on Mac and iOS hardware; optimize Unreal Engine on the Mac for creative workflows, virtual sets and their CI/Build Systems; and adoption and support of ARKit features and future VR features into Unreal Engine by their XR team."

Fortnite is currently available for Mac through Epic's own digital storefront, which does not break Apple's rules.

"This would be an existential threat to the Unreal Engine," Epic said. "The damage to Epic's ongoing business and to its reputation and trust with its customers will be unquantifiable and irreparable."
View : : :
32.
 
Re: Apple's Epic Threat to Epic
Aug 18, 2020, 15:35
32.
Re: Apple's Epic Threat to Epic Aug 18, 2020, 15:35
Aug 18, 2020, 15:35
 
Epic could just increase the price of the in-app purchases on the Apple platform by the same 30%. Epic gets what they want. Apple gets what they want. Users can learn to use their Mac instead of their iDevice to make the purchase. Bonus of this plan is that if they made it obvious that in-app purchases are 30% more expensive only on the iDevice storefront, the would incentivizing iDevice users to make a non-iDevice their next purchase to avoid this inconvenience.

Since Epic isn't doing that, I believe they recognize that what Apple is doing is not good for developers, and since Epic is a major player they are using that weight to fight the good fight. Apple needs to pay for their store front, sure, but 30% of in app purchases probably rakes in way more cash than it costs them to support in app purchases. A smaller developer may not be able to stay afloat with those margins. The cost to Apple per in-app purchase certainly does not scale with the price of the in-app purchase, so why should their cut? Should be a tiny fixed cost. Ya ya, dOn'T LiKe iT, dOn'T uSe iT... preaching to the choir; no iDevices owned here.
Date
Subject
Author
1.
Aug 17, 2020Aug 17 2020
2.
Aug 17, 2020Aug 17 2020
3.
Aug 17, 2020Aug 17 2020
4.
Aug 17, 2020Aug 17 2020
18.
Aug 18, 2020Aug 18 2020
21.
Aug 18, 2020Aug 18 2020
23.
Aug 18, 2020Aug 18 2020
25.
Aug 18, 2020Aug 18 2020
28.
Aug 18, 2020Aug 18 2020
31.
Aug 18, 2020Aug 18 2020
42.
Aug 18, 2020Aug 18 2020
40.
Aug 18, 2020Aug 18 2020
49.
Aug 18, 2020Aug 18 2020
35.
Aug 18, 2020Aug 18 2020
43.
Aug 18, 2020Aug 18 2020
46.
Aug 18, 2020Aug 18 2020
48.
Aug 18, 2020Aug 18 2020
39.
Aug 18, 2020Aug 18 2020
37.
Aug 18, 2020Aug 18 2020
47.
Aug 18, 2020Aug 18 2020
36.
Aug 18, 2020Aug 18 2020
38.
Aug 18, 2020Aug 18 2020
5.
Aug 17, 2020Aug 17 2020
6.
Aug 17, 2020Aug 17 2020
7.
Aug 17, 2020Aug 17 2020
8.
Aug 17, 2020Aug 17 2020
9.
Aug 17, 2020Aug 17 2020
10.
Aug 17, 2020Aug 17 2020
12.
Aug 17, 2020Aug 17 2020
13.
Aug 17, 2020Aug 17 2020
14.
Aug 17, 2020Aug 17 2020
19.
Aug 18, 2020Aug 18 2020
11.
Aug 17, 2020Aug 17 2020
34.
Aug 18, 2020Aug 18 2020
15.
Aug 17, 2020Aug 17 2020
16.
Aug 18, 2020Aug 18 2020
51.
Aug 18, 2020Aug 18 2020
17.
Aug 18, 2020Aug 18 2020
20.
Aug 18, 2020Aug 18 2020
24.
Aug 18, 2020Aug 18 2020
26.
Aug 18, 2020Aug 18 2020
27.
Aug 18, 2020Aug 18 2020
29.
Aug 18, 2020Aug 18 2020
30.
Aug 18, 2020Aug 18 2020
41.
Aug 18, 2020Aug 18 2020
 32.
Aug 18, 2020Aug 18 2020
Re: Apple's Epic Threat to Epic
33.
Aug 18, 2020Aug 18 2020
52.
Aug 18, 2020Aug 18 2020
44.
Aug 18, 2020Aug 18 2020
54.
Aug 18, 2020Aug 18 2020
55.
Aug 19, 2020Aug 19 2020
56.
Aug 19, 2020Aug 19 2020
59.
Aug 20, 2020Aug 20 2020
58.
Aug 19, 2020Aug 19 2020
50.
Aug 18, 2020Aug 18 2020
53.
Aug 18, 2020Aug 18 2020
57.
Aug 19, 2020Aug 19 2020