Sennheiser announces they are launching a new division called EPOS dedicated to
premium audio hardware for gaming. The first products from this are expected in
October. We should probably expect to hear a lot about them between now ant
then, as they outline plans for an extensive promotional campaign and esports
sponsorships. Here's the first taste of that, a
promotional video
kicking off an image campaign. They say their products will bring you the
happiness you seek: "At EPOS, we want to give the market a new perspective on
how audio can enhance the gaming experience," says Maja Sand-Grimnitz, Head of
Global Marketing. "As a new brand with a solid audio heritage and future, the
campaign and promise ‘Out of this world gaming audio’ will resonate with gamers,
who are truly looking for the best way to maximise their gaming experience.
Premium audio can enhance that feeling and this message is at the heart of the
campaign. We want to make EPOS the golden ticket to the best gaming experience
and a happier you.” So far they only mention a line of headsets, which they
promise will provide "an unparalleled balm to the brain":
EPOS, a newly
formed company dedicated to the creation of high-end audio equipment for Gaming
and Enterprise Solutions, proudly announces the official launch of their global
gaming campaign. Built on the principles of uncompromising audio engineering,
contemporary aesthetics and superb build quality, the EPOS brand in the gaming
segment exists to serve gamers who demand absolute excellence from their
equipment to maximise their gaming experience. Crafted to last, and designed to
excite, the EPOS range of headsets will become the definitive gaming audio
solution for those who share the EPOS passion for performance.
Built upon Demant’s 115 years of experience in sound and innovation and building
on the legacy of Sennheiser Communications A/S, EPOS will sell the Sennheiser
Communications gaming portfolio as co-branded EPOS | SENNHEISER whilst also
introducing an exceptional new portfolio of premium EPOS branded products. The
first major EPOS-only branded gaming product launch is set for October 2020.
Founded on the belief in “The Power of Audio” to transport gamers to another
dimension, EPOS understand that gaming – and superior gaming audio - provides an
unparalleled balm to the brain. EPOS products deliver powerful, visceral
experiences for unsurpassed amounts of in-game immersion and flow. Transporting
gamers to a different reality, EPOS audio enhances every vital sound cue,
delivering total clarity of communication for a spellbinding experience. Each
product is created to take technology, design and performance to unprecedented
levels.