AT&T is reportedly looking to sell Warner Bros. Interactive Entertainment, its gaming division. CNBC says Take-Two Interactive, Electronic Arts, and Activision Blizzard are all interested in adding this to their cart and hitting the checkout button. Here's word:

AT&T is discussing a sale of its Warner Bros. Interactive Entertainment gaming division in a deal that could fetch about $4 billion, according to people familiar with the matter.

Take-Two Interactive Software, Electronic Arts and Activision Blizzard have all expressed interest in buying the gaming division, said the people, who asked not to be named because the discussions are private. No deal is assured or imminent, two of the people said.

Many of the video game titles within Warner Bros. Interactive are tied to Warner-owned intellectual property, including “Harry Potter,” “Game of Thrones” and “The Lego Movie.” The unit also owns the “Mortal Kombat” and the “Scribblenauts” series. A deal might involve a commercial licensing agreement where AT&T can continue to get revenue from its IP, the people said.

Spokespeople at AT&T and Take-Two declined to comment. Spokespeople at EA and Activision weren’t immediately available for comment.