Out of the Blue

It is with great joy that I announce the completion of the Blue's News responsive redesign and the launch of the ad-free version of the site for our supporters. Though conversion of the news pages was done a while ago, the responsive forums were a temporary fix, and they are now properly mobile-friendly as well. Please join me in thanking Kxmode and Frans for all the hard work they put into this project, as it took a lot more time and effort than you might imagine to drag our 20+ year old code into the present. The entire site including the forums should now properly scale to any mobile device. Whether you visit the forums with your desktop or mobile you'll also notice some visual improvements and changes, including the use of new icons for some functions that I think turned out great. Frans made this forum post with complete patch notes and other information about what's new and different.

As I say, this also marks the launch of the promised ad-free version of the site for our backers. Ads are now off by default for supporters, though you can opt to turn them back on through your user settings. As Frans explains in his post about the news, we are carefully monitoring the impact of this on the server. There's a chance ads will have to resume for all on the main page if the load is too much, but so far this has not been a problem. We have plans to upgrade the server hardware fairly soon, so if we're forced to revert the ad-free code it will return on the new server. These changes also mark the end of founder's program, which will conclude tomorrow, so if you want to have the coveted founder's status as part of your profile or have been waiting for supporters to receive native ad-free viewing, now's the time jump in and become a backer. To all of you who do back the site, here is another huge thank you, especially considering these tough times. Ad revenue has fallen off a cliff lately, so your contributions are more vital than ever to help keep the lights on here.

Responsive Links
Thanks Ant and Neutronbeam.

Breakfast Links

Stories

Science

Media

Follow-up

View : : :
42.
 
Re: Out of the Blue
May 7, 2020, 18:37
Beamer
 
42.
Re: Out of the Blue May 7, 2020, 18:37
May 7, 2020, 18:37
 Beamer
 
jdreyer wrote on May 7, 2020, 17:28:
Cutter wrote on May 7, 2020, 14:57:
If you can get static ad impressions that don't track and it makes you money I'd be happy to do it. I just categorically refuse to view tracking ads. If an advertiser wants to pitch his product online I have zero problem with that. Insisting that he's able to track and know all my habits is completely unacceptable.

Well spoken.

Problem is, no one will pay for that.

The first issue is targeting. What's the point of an ad if it's only relevant to a small handful of people seeing it? Yes, arguably, people know Blues has a very similar demographic of cranky old PC gamers with comparable interests, but how do you let an advertiser know that? In the past, sites like this had a marketing department selling ad space. That's not really scalable for the site or the brand, so it died and exchanges rose. If that exchange knows what you've looked at in the past, it has a better sense of what you'll like to look at.

Then there's measurement. If I tell you that 1 in 10 people that see the ad will take an action engaging with the brand, is that worth something? Only as far as you trust me. What if I can prove it. Then, suddenly, it's worth a lot more. Even better, it gives data to optimize and make smarter decisions, which makes it even more valuable.

Put them together and you can go as far as to know who saw your ad, then went to your site, spent time looking at products, maybe added one to cart, and serve them ads to push them to finally convert. And that's worth a huge amount.

No one likes any of this, but it's how ads derive value. Take it away, and individual ads are worth less, meaning sites make less per ad, meaning we probably need significantly more ads served per page. Which I think is worse.

Outside of desperate "news" sites that put a ton of ads with autoplay videos that follow you and can't be closed until after the ad plays (thanks, empty shell of Forbes), I feel ads intrude upon the site experience less now than ever.
Date
Subject
Author
1.
May 7, 10:39May 7 10:39
2.
May 7, 11:02May 7 11:02
3.
May 7, 11:22May 7 11:22
7.
May 7, 12:00May 7 12:00
8.
May 7, 12:11May 7 12:11
9.
May 7, 12:12May 7 12:12
10.
May 7, 12:38May 7 12:38
13.
May 7, 14:36May 7 14:36
32.
May 7, 17:23May 7 17:23
4.
May 7, 11:34May 7 11:34
5.
May 7, 11:47May 7 11:47
6.
May 7, 11:57May 7 11:57
11.
May 7, 13:33May 7 13:33
12.
May 7, 14:10May 7 14:10
14.
May 7, 14:43May 7 14:43
19.
May 7, 15:22May 7 15:22
20.
May 7, 15:33May 7 15:33
21.
May 7, 15:42May 7 15:42
27.
May 7, 16:19May 7 16:19
28.
May 7, 16:22May 7 16:22
       Re: Out of the Blue
30.
May 7, 16:51May 7 16:51
        Re: Out of the Blue
41.
May 7, 18:27May 7 18:27
         Re: Out of the Blue
39.
May 7, 17:47May 7 17:47
       Re: Out of the Blue
23.
May 7, 15:49May 7 15:49
26.
May 7, 16:15May 7 16:15
34.
May 7, 17:27May 7 17:27
40.
May 7, 17:50May 7 17:50
16.
May 7, 15:10May 7 15:10
24.
May 7, 15:52May 7 15:52
36.
May 7, 17:31May 7 17:31
48.
May 8, 00:57May 8 00:57
49.
May 8, 03:39May 8 03:39
59.
May 8, 13:53May 8 13:53
25.
May 7, 16:11May 7 16:11
15.
May 7, 14:57May 7 14:57
22.
May 7, 15:44May 7 15:44
33.
May 7, 17:25May 7 17:25
38.
May 7, 17:33May 7 17:33
35.
May 7, 17:28May 7 17:28
 42.
May 7, 18:37May 7 18:37
  Re: Out of the Blue
17.
May 7, 15:18May 7 15:18
18.
May 7, 15:22May 7 15:22
37.
May 7, 17:32May 7 17:32
29.
May 7, 16:24May 7 16:24
31.
May 7, 17:15May 7 17:15
43.
May 7, 20:25May 7 20:25
44.
May 7, 21:24May 7 21:24
58.
May 8, 13:00May 8 13:00
60.
May 8, 14:00May 8 14:00
61.
May 8, 22:48May 8 22:48
62.
May 8, 23:05May 8 23:05
64.
May 9, 03:44May 9 03:44
    removed
65.
May 9, 10:46May 9 10:46
66.
May 9, 11:49May 9 11:49
67.
May 9, 16:06May 9 16:06
45.
May 7, 21:32May 7 21:32
46.
May 7, 23:02May 7 23:02
47.
May 8, 00:25May 8 00:25
50.
May 8, 04:12May 8 04:12
53.
May 8, 08:01May 8 08:01
54.
May 8, 08:09May 8 08:09
51.
May 8, 05:27May 8 05:27
52.
May 8, 06:20May 8 06:20
57.
May 8, 12:16May 8 12:16
55.
May 8, 11:16May 8 11:16
56.
May 8, 12:13May 8 12:13
63.
May 8, 23:10May 8 23:10