A
report from the NPD Group drills down into some sales numbers to analyze the
impact of Netflix's
The Witcher series across other media, including
videogames (thanks
VGC). Word is the television show caused sales of the games based on the
fantasy novels to jump over 500%:
In the world of PC and console gaming,
The Witcher was already widely popular. The most recent game, The Witcher 3:
Wild Hunt, was released in May 2015. In June 2019, the game’s publisher CD
Projekt Red confirmed that the game sold over 20 million units worldwide. The
Witcher 3: Wild Hunt was ported to the Nintendo Switch console in October 2019,
just before the Netflix series premiered. These combined factors caused the game
to have a strong surge in sales during Q4 2019. U.S. December physical sales for
the game were 554 percent higher than December 2018, and still 63 percent higher
even when excluding the Nintendo Switch platform.