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Riot Sues Riot Squad; Riots to Ensue?

A lawsuit filed in a California District Court by Riot Games accuses esports organization Riot Squad of copyright infringement over their name (thanks Polygon). Riot Games, of course, is the creator of League of Legends, one of the most popular titles in esports. Riot Squad was formed this year, and fields teams in a few different competitive games, though League is not one of them. Riots have not actually ensued, but it seems that Riot Games thinks this choice of name is not a riot (LOL). At least we presume this to be the case: Polygon contacted them about the legal action, but they declined to comment. Here's a bit from their court filing:
With full knowledge of Riot and its trademark rights in the words RIOT and RIOT GAMES in connection with video games and esports, Defendant Riot Squad Esports LLC (“Riot Squad”) has unfairly and unlawfully adopted and exploited the RIOT brand name in connection with its marketing, advertising, and promotion of a nascent esports organization that it claims was “founded by gamers, for gamers.” Riot Squad apparently hopes and intends that by its use of the RIOT brand name, consumers will mistakenly believe that its esports organization is in some manner associated with, sponsored or endorsed by, or otherwise affiliated with Riot and its hugely popular products and services.

Through its conduct, Riot Squad has willfully created circumstances whereby members of the public are likely to be led to incorrectly believe that the goods offered by Riot Squad are authorized by, sponsored by, or affiliated with Riot, its well-known marks, and the products provided thereunder. The Court should enjoin any further use of the RIOT name by Riot Squad, and Riot should be compensated for the damage done to its brand as a result of Riot Squad’s conduct.
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12. Re: Riot Sues Riot Squad; Riots to Ensue? Oct 11, 2019, 21:43 Kxmode
 
Cutter wrote on Oct 11, 2019, 18:35:
The trademark isn't the word, it's the design associated with the word.

"Riot Games and Riot Squad are both trademarked as separate word marks with iconic imagery" literally means "it's the design associated with the word."
 
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