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Riot Sues Riot Squad; Riots to Ensue?

A lawsuit filed in a California District Court by Riot Games accuses esports organization Riot Squad of copyright infringement over their name (thanks Polygon). Riot Games, of course, is the creator of League of Legends, one of the most popular titles in esports. Riot Squad was formed this year, and fields teams in a few different competitive games, though League is not one of them. Riots have not actually ensued, but it seems that Riot Games thinks this choice of name is not a riot (LOL). At least we presume this to be the case: Polygon contacted them about the legal action, but they declined to comment. Here's a bit from their court filing:
With full knowledge of Riot and its trademark rights in the words RIOT and RIOT GAMES in connection with video games and esports, Defendant Riot Squad Esports LLC (“Riot Squad”) has unfairly and unlawfully adopted and exploited the RIOT brand name in connection with its marketing, advertising, and promotion of a nascent esports organization that it claims was “founded by gamers, for gamers.” Riot Squad apparently hopes and intends that by its use of the RIOT brand name, consumers will mistakenly believe that its esports organization is in some manner associated with, sponsored or endorsed by, or otherwise affiliated with Riot and its hugely popular products and services.

Through its conduct, Riot Squad has willfully created circumstances whereby members of the public are likely to be led to incorrectly believe that the goods offered by Riot Squad are authorized by, sponsored by, or affiliated with Riot, its well-known marks, and the products provided thereunder. The Court should enjoin any further use of the RIOT name by Riot Squad, and Riot should be compensated for the damage done to its brand as a result of Riot Squad’s conduct.
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9. Re: Riot Sues Riot Squad; Riots to Ensue? Oct 11, 2019, 17:02 Kxmode
 
What's interesting is Riot Games, and Riot Squad are both trademarked as separate word marks with iconic imagery.

With regards common words, you're both right. However, the USPTO has allowed a word like "riot" to be trademarked in many categories.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.98 - A company called Riot for "Automobile customization services; Automotive conversion services, namely, installing specialty automotive equipment; Custom installation of automobile interiors; Motorcycle customization services." Registered in 2018. Active.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.141 - A company called Riot for "Structural parts and accessories for drones." Registered in 2017. Active.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.172 - A company called Riot for "Electronic-based instruments for measuring environmental parameters including humidity and temperature; Home and office automation systems comprising wireless and wired controllers, controlled device, and software for lighting, HVAC, security, safety and other home monitoring; Climate control systems consisting of air conditioning, heating, ventilation, and drying control devices; Electronic controls for lighting and electric fans; Electronic control devices for controlling climates and indoor air quality; Electronic control devices for lighting; Remote controls for electric fans; Electric luminescent display panels; Electronic control devices for controlling windows and window coverings." Registered in 2015. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.197 - A company called Riot for "A house mark for Operation of and organizing sports events, namely, lacrosse teams, lacrosse games, lacrosse tournaments, lacrosse clinics, lacrosse training and lacrosse camps." Registered in 2015. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.219 - A company called Riot for "Web-based application services, namely, providing a software application development platform for the development of applications for the connectivity of devices, systems, and services, namely, remote monitoring and control, industrial automation, asset tracking, and field service operations. Web-based application services, namely, providing a software application development platform for software and system developers to prototype and deploy customized connected product applications. Web-based application services, namely, providing an software application development platform for software and system developers to create application frameworks for use in the field of product development." Registered in 2015. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.226 - A company called Riot for "Electronic vapor devices (e-cigarettes)." Registered in 2014. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.249 - A company called Riot! for "Motorcycles and structural parts therefor." Registered in 2014. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.276 - A company called Riot for " Archery bows." Registered in 2011. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.280 - A company called Riot for "Clothing, namely, t-shirts, long sleeve t-shirts, jackets, collared shirts, tops, pants, hats, and caps." Registered in 2011. Active.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.297 - A company called Riot for "Dietary and nutritional supplements." Registered 2013. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.298 - A company called Riot for "Cosmetics." Registered 2013. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.314 - A company called Riot for "cigars and cigar accessories, namely cigar boxes, lighters, ashtrays, cigar bands, cigar cutters and humidors." Registered 2012. Defunct.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.341 - A company called Riot for "Satellite communication services, namely, low data rate, short message, and low power satellite communication services for remote monitoring and control of geographically distributed sensors, assets and internet of things devices; wireless electronic transmission of small amounts of data to and from remotely located internet of things devices via a satellite communication system, namely, using low data rate, short message, low power wireless electronic transmission services; providing telecommunication connectivity services for transfer of small amounts of data via a satellite communication system, namely, using low data rate, short message, and low power connectivity services, and global connectivity services for remotely located internet of things devices" and "Engineering design and consultancy services in connection with satellite communication services, namely, low data rate, short message, and low power satellite communication services for remote monitoring and control of geographically distributed sensors, assets and internet of things devices; engineering design and consultancy services in connection with wireless electronic transmission of small amounts of data to and from remotely located internet of things devices via a satellite communication system, namely, using low data rate, short message, low power wireless electronic transmission services; engineering design and consultancy services in connection with providing telecommunication connectivity services for transfer of small amounts of data via a satellite communication system, namely, using low data rate, short message, and low power connectivity services, and global connectivity services for remotely located internet of things devices." Registered 2018. Active.

http://tmsearch.uspto.gov/bin/jumpto?f=doc&state=4803:z9xkk8.3.342 - A company called Riot for "Bicycles; bicycle parts, namely, frames for bicycles, forks, suspension forks, handle bars for bicycles, bar ends, stems, steering bearings, bicycle handlebar grips, hubs, tyres, wheel trims, pedals, bicycle seat posts, bicycle saddles, suspension shock absorbers, suspension forks, chainstay protection and cycle mudguards" and "Sports articles for cycling sports, namely, protective supports in the nature of knee guards , protectors for elbows and back protectors." Registered 2013. Active.


...and so on and so forth. I guess the USTPO takes common word registrations on a case-by-case basis. They may have felt "riot" is not as common a word as "windows."
 
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William Shakespeare's "Star Wars" Act I, Scene 1: Aboard the rebel ship. / Enter C-3PO and R2-D2. / C-3PO: "Now is the summer of our happiness / Made winter by this sudden, fierce attack!" / R2-D2 — Beep beep, Beep, beep, meep, squeak, beep, whee!
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