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Bandai Namco Not Interested in Epic Games Store Exclusives

In an interview on MCV, Bandai Namco's Hervť Hoerdt says the subscription model is a potential threat to their business (thanks DSOGaming). The company's European senior vice president of marketing also says they are not interested in making exclusive deals with the Epic Games Store.ďSubscriptions are more of a threat, thatís for sure. Because the business model behind subscriptions will be based on two things: the number of hours played on your game compared to the total hours people played, and the number of games played compared to the total number of games," he explains. "So, in the value chain, we see a lot of cascading and the value in the end is too low for us to be able to invest further in the content. So thatís a threat we see. But otherwise, generally speaking, itís exciting, itís appealing, itís more opportunities going forwards." Here are his comments on the Epic Games Store:
We cannot do everything and Japanese [companies] are not risk averse but weíre going slowly. So we have a full platform strategy. The main focus for us is the consumer and the brand. And for each brand we decide whatís the best way to satisfy the consumer and to engage the widest audience possible. So for instance, I donít see any point of putting Tekken 7 on Epic Store. Epic is just another store. Itís fantastic, they have a lot of strength and users, the business model is attractive to us because itís more profitable but still, their interest is, if Iím correct, exclusivity. And this is not our vision. We want our content to be available for as many fans as possible. I donít think weíll deal with Epic in the short term, while we have this strategy. But of course, if theyíre open, weíll go there.Ē
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8. Re: Evening Legal Briefs Aug 25, 2019, 14:11 Slashman
 
jacobvandy wrote on Aug 25, 2019, 13:57:
Slashman wrote on Aug 25, 2019, 08:23:
JTW wrote on Aug 25, 2019, 02:11:
Epic's business model is not exclusivity. Epic's business model is the same as everyone else's. It is Epic's plan for competing with Steam that involves exclusives, but only on specific titles chosen by them. It isn't their only option.

They haven't been doing anything else though...

They tried having a big sale with extra discounts they paid for themselves. Buuut, they didn't tell the publishers about it and several were not happy with Epic choosing the price of their game(s) and so pulled them from sale for the rest of the event. I can't imagine the amount of ass-kissing Epic had to do behind the scenes to make up for that one.

Well when you are ass kissing with a huge wad of cash...its not so painful.
 
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7. Re: Evening Legal Briefs Aug 25, 2019, 13:57 jacobvandy
 
Slashman wrote on Aug 25, 2019, 08:23:
JTW wrote on Aug 25, 2019, 02:11:
Epic's business model is not exclusivity. Epic's business model is the same as everyone else's. It is Epic's plan for competing with Steam that involves exclusives, but only on specific titles chosen by them. It isn't their only option.

They haven't been doing anything else though...

They tried having a big sale with extra discounts they paid for themselves. Buuut, they didn't tell the publishers about it and several were not happy with Epic choosing the price of their game(s) and so pulled them from sale for the rest of the event. I can't imagine the amount of ass-kissing Epic had to do behind the scenes to make up for that one.
 
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6. Re: Evening Legal Briefs Aug 25, 2019, 08:23 Slashman
 
JTW wrote on Aug 25, 2019, 02:11:
Epic's business model is not exclusivity. Epic's business model is the same as everyone else's. It is Epic's plan for competing with Steam that involves exclusives, but only on specific titles chosen by them. It isn't their only option.

They haven't been doing anything else though...
 
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5. Re: Evening Legal Briefs Aug 25, 2019, 02:11 JTW
 
Epic's business model is not exclusivity. Epic's business model is the same as everyone else's. It is Epic's plan for competing with Steam that involves exclusives, but only on specific titles chosen by them. It isn't their only option.  
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4. Re: Bandai Namco Not Interested in Epic Games Store Exclusives Aug 25, 2019, 02:02 Ladron3dfx
 
Bandai Namco Not Interested in Epic Games Steam Store Exclusives

Now that looks much better. Wink
 
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Steamworks
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3. Re: Bandai Namco Not Interested in Epic Games Store Exclusives Aug 25, 2019, 01:30  El Pit 
 
Epic: "Yo, Bandai, exclusives for 30%?"
Bandai Namco: "Nah, we're good."
Epic: "Soooo... How about 33%? Just don't tell anybody."
Bandai Namco: "Weeeeell..."
Epic: "Please follow me to my white van for your 33% and some candy!"



This comment was edited on Aug 25, 2019, 08:32.
 



"There is no right life in the wrong one." (Theodor W. Adorno, philosopher)
"Only a Sith deals in absolutes." (Obi-Wan Kenobi, Jedi)
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2. Re: Bandai Namco Not Interested in Epic Games Store Exclusives Aug 24, 2019, 14:59  jdreyer 
 
There are non-exclusive games on EGS. Tekken is a major franchise. They could get the game on there non-exclusively I bet.  
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"Blizzard fucked up what should have been the easiest pile of free money ever." - NKD
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1. Re: Bandai Namco Not Interested in Epic Games Store Exclusives Aug 24, 2019, 14:00 Total-Khaos
 
Bandai Namco, I salute you!  
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