Even if his Twitch popularity has dwindled, Ninja is the only one I've seen on a damned poster for sale in a national chain store, next to ones for Disney movies and popular bands, cartoons, etc. He's an actual celebrity, bigger than any one streaming platform.

warmbluelasers wrote on Aug 2, 2019, 08:02:

Sepharo wrote on Aug 1, 2019, 22:57:
edit: Eh, I guess I didn't realize how much his subscriber count had dried up... Still huge, still a huge payday, but nothing like he had spring/summer '18.

Some other top streamers for comparison:

For Microsoft and advertisers, concurrent viewers would be more important than subs and donations. Doubly so because Microsoft is hoping to buy market share from Twitch. There's also the issue of what is being bought. Ninja has tried very hard to groom himself as family friendly, which is easier to market.

How is that relevant to my post?

Sepharo wrote on Aug 1, 2019, 22:57:
edit: Eh, I guess I didn't realize how much his subscriber count had dried up... Still huge, still a huge payday, but nothing like he had spring/summer '18.

Some other top streamers for comparison:

For Microsoft and advertisers, concurrent viewers would be more important than subs and donations. Doubly so because Microsoft is hoping to buy market share from Twitch. There's also the issue of what is being bought. Ninja has tried very hard to groom himself as family friendly, which is easier to market.

Ninja out:

Ninja who? Gaming megastar?

ok...

Good god, imagine how much they're paying him to compensate for the millions he was making on subs and donations on Twitch.

That or he took a cut in order to secure some longer term stability.

edit: Eh, I guess I didn't realize how much his subscriber count had dried up... Still huge, still a huge payday, but nothing like he had spring/summer '18.

Some other top streamers for comparison:

https://twitchtracker.com/ninja/subscribers
https://twitchtracker.com/shroud/subscribers
https://twitchtracker.com/tfue/subscribers
https://twitchtracker.com/drdisrespect/subscribers

Megastar gone exclusive, queue outrage