If it's not actual guac than they're obliged to call it something else or it's fraud. That's like you coming to my bar and I suggest a Gin & Tonic and hand you a Screwdriver, 'There ya go, pal, one G&T.' It's not like what they're making sounds bad so I don't understand the desire to deceive people.
Don't trust billionaires? No shit.
"I like my coffee like I like my women. Black, with a side of prune danish." - Gilbert Gottfried