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Valve offers a look at what they're cooking up by opening up the doors to the Steam Labs. This unveils "experiments," works in progress which will not necessarily succeed in the long run. The first three of these are: Micro Trailers, the Interactive Recommender, and Automatic Show. Micro Trailers "are six-second looping videos designed to quickly inform viewers about titles on Steam with a presentation that's easy to skim." The Automatic Show is a bot-generated entertainment program. Finally the Interactive Recommender is a new recommendation engine. This last one seems to hold the most promise, as they offer a separate news post with extensive details on its operation. Here's an explanation on how they hope this might improve upon previous ways of generating game recommendations:
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